HUBSPOT INBOUND MARKETING CERTIFICATION
FINAL EXAM NEWEST ACTUAL EXAM COMPLETE
100 QUESTIONS AND CORRECT DETAILED
ANSWERS (VERIFIED ANSWERS) |ALREADY
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All of the following are examples of a SMART goal EXCEPT:
Increase year over year traffic by 30%.
Significantly reduce the amount of time the team spends on creating content.
Add five new content formats to the website by end of year.
All of the above are SMART goals. - ANSWERSignificantly reduce the amount of time
the team spends on creating content.
Which of the following is NOT a category you should organize your content audit by?
(HubSpot Inbound Marketing)
True or false? Social media is a key driver for word-of-mouth marketing. - ANSWERtrue
Which of the following is NOT a benefit of having a social media strategy?
Social media helps you expand your other marketing efforts.
Social media helps you attract buyers.
Social media helps you send better emails.
Social media is a key driver for word-of-mouth marketing. - ANSWERSocial media helps
you send better emails.
True or false? A buyer persona is as important as business objectives when developing
a social media strategy. - ANSWERtrue
Which network has the longest life for a piece of content?
Facebook
,LinkedIn
Snapchat
Pinterest - ANSWERPinterest
What is Snapchat's largest age demographic?
12 years to 24 years
18 years to 30 years
22 years to 35 years
30 years to 50 years - ANSWER12 years to 24 years
What is social monitoring?
Having conversations with individuals talking about your industry, brand, products, and
services
Actively looking for mentions and conversations that pertain to your brand, products,
hashtags, and more
Tracking, analyzing, and responding to conversations across the internet
Participating in art, music, and government - ANSWERActively looking for mentions and
conversations that pertain to your brand, products, hashtags, and more
What is social engagement? (Version 1)
Having conversations with individuals talking about your industry, brand, products, and
services
Actively looking for mentions and conversations that pertain to your brand, products,
hashtags, and more
Tracking, analyzing, and responding to conversations across the internet
Participating in art, music, and government - ANSWERHaving conversations with
individuals talking about your industry, brand, products, and services
True or false? Social content is only used during the attract and delight stages of the
inbound methodology. - ANSWERFalse
Fill in the blank: If you plan to do real-time marketing, you'll need to use __________.
An influencer marketing agency
Paid advertising
Social listening
Animated .gifs - ANSWERSocial listening
Fill in the blank: Instagram stories are a great way to _____________.
demonstrate complex concepts quickly and easily
directly message a customer to answer a question
deliver video podcasts
drive traffic and engagement - ANSWERdrive traffic and engagement
, True or false? It's necessary to conduct a social media audit every 2-3 years. -
ANSWERFalse
True or false? Prospects who follow a company's social channels are more likely to
convert into customers. - ANSWERtrue
True or false? A customer's buying journey is ever-evolving. You should make updates
as you learn more about your buyer persona. - ANSWERTrue
Fill in the blank: __________ visually represents users' clicks, taps, and scrolling
behavior so that you can understand what users want, care about, and interact with on
your site.
Hotjar
Google analytics
Quora
Buzzsumo - ANSWERHotjar
All of the following are helpful ways to promote your pillar pages on your website
EXCEPT:
Top navigation
A dedicated section with a CTA near the top of the homepage
A link on every website page even if the content isn't relevant
All are true - ANSWERA link on every website page even if the content isn't relevant
Fill in the blank: _________ is Google's machine-learning artificial intelligence system
that interprets people's searches to find pages that might not have the exact words they
searched for.
Panda
Hummingbird
RankBrain
Penguin - ANSWERRankBrain
True or false? It's recommended that you offer the content on a 10x content pillar page
as a packaged downloadable resource. - ANSWERTrue
True or false? A resource pillar page should only be made up of internal website links. -
ANSWERFalse
What is the definition of lead nurturing? (HubSpot Inbound Marketing)
A process of building relationships with prospects with the goal of earning their business
when they're ready
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