Studying the total business enterprise/Broad topics (Chapter 1) - Environmental
Forces:
Macro-economic
Industry competitive
Firm:
Managers/Strategists
Decisions and actions
Effective leadership
Resources
Capabilities
Org. culture
Strategy (Chapter 1) - Tactics the govern an individual to make wiser decisions
Goals of an organization (Chapter 1) - Firms manage their resources, competitive
environment effectively
while managing their resources
Competitive advantage - A strategic edge a firm has over its rivals. It has to hold a
dominant market position, resource capability, and sustainability
What are 5 indicators of a successful firm? - 1. Profitability
2. Efficiency
3. The size of the firm
4. Innovation frequency
5. Survival
Diagram to be drawn (Chapter 1) - External Environment:
Macro Environment
Industry Environment
Mission, Analysis of the Context-->Internal Environment
Reactive vs. Proactive approach (Chapter 1) - Strategies should be formulated based
on "organization-environment fit" using SWOT analysis.
, Deliberate vs. Emergent approach (Chapter 1) - Carefully planned strategic alternatives
ignores the fact that a planned strategy could
overlooked lucrative strategies
Strategic leadership (Chapter 1) - Process of creating well considered tactics to
communicate a vision for an organization while motivating staff for change
Mission NStatement N(Chp. N2) N- N NAn Noverall Nvision Nthat Nparticular Nfirm Ntries Nto Ncapture Nto
Nthe Noverall Nmarket
Well-Stated NMission N(Chp. N2) N- N NClear Nfocus Non Nstrategic Ndecisions Nand Nacceptable Nto
Ninsiders Nand Noutsiders Nof Nthe Nfirm. N
Having None Nis Nuseful, Nbecause Nemployees Nhave Na Npurpose Nto Nfollow Nand Ndecision
Nmaking Nis Nclearer. N
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