PUR4404C FINAL
EXAM 2024
QUESTIONS
WITH LATEST
ANSWERS!!
Evatee 8/13/24 PUR 4404C
,PUR4404C FINAL EXAM 2024 QUESTIONS
WITH LATEST ANSWERS!!
True or false: Intercultural communication and international communication
refer to the same thing Answer - false
what are the major social trends that drove the need in public relations?
Answer - -communication technology improvements
-expansion of democracy
-growth of large institutions
-increasing sophistication of publics
What does the Grunig-Hunt evolutionary models of public relations
development and practice include? Answer - -2-way symmetrical model
-press agentry model
-2-way asymmetric model
-public information model
True or false: surveys are longer than pools Answer - true
true or false: quantitative methods permit generalizations to large populations,
whereas qualitative don't Answer - true
true or false: the advantage of qualitative methods is that they add richness
and context to the body of knowledge Answer - true
, true or false: 5% is an acceptable probability of error in public relations
research Answer - true
true or false: public relations researchers seldom employ surveys Answer - false
According to Broom and Smith 1979, what are the roles typically carried out by
public relations practitioners? Answer - -communication facilitator
-communication technician
-problem-solving process facilitator
-expert prescriber
which of the following methods is characterized by the greatest control on a
researcher's part? Answer - experiments
which of the following events is considered the turning point in the growth of
international public relations? Answer - WWII
true or false: production and encoding describe the same process Answer -
true
why did New Coke fail? Answer - the new and old identities of the product
clashed and the company violated American's expectations regarding what
Coke should be
true or false: cross-national conflict shifting is a form of international public
relations in which the target audiences are outside the country itself, such as
other governments, MNCs, and international actors such as nongovernmental
organizations (NGOs) Answer - false
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller EvaTee. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $19.99. You're not tied to anything after your purchase.