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BA 370 - Marketing Test 1 (DETAILED 100- SURE ANSWERS) Semester 2 2024 - DISTINCTION
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BA 370 - Marketing Test 1 (DETAILED 100- SURE ANSWERS) Semester 2 2024 - DISTINCTION
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8/12/24, 3:33 AMBA 370 - Marketing Test 1
Jeremiah
Terms in this set (53)
Differentiation What makes a product unique and stand out to customers above other products
The activity, set of institutions, and processes for creating, communicating, delivering,
Marketing and exchanging offerings that have value for customers, clients, partners, and society at
large
The process of setting marketing goals, the planning and execution of activities to meet
Marketing Management
these goals, and measuring progress toward their achievement
The building blocks that a marketer can adjust to affect the overall marketing strategy
Marketing Mix
of a product
Encompasses the human actors who provide goods, services, and ideas to the
People
customer
Physical Evidence The tangible elements in the place that the good or service is sold
Place The means of getting the good, service, or idea to the customer
Process The flow of activities involved in providing goods, services, and ideas to the customer
Product A good, service, or idea to satisfy a customer's needs
Price The amount that is being charged for the good, service, or idea
Promotion The means of communicating with the customer
A management orientation that focuses on identifying and satisfying consumer needs
The Marketing Concept
to ensure the organization's long-term profitability
The Selling Concept The tendency to focus on selling current products and services to customers
The 4 Ps of Marketing Product, Price, Place, and Promotion
A marketing mix that includes the original 4 Ps and the additional Ps of People, Physical
The 7 Ps of Marketing
Evidence, and Process
BA 370 - Marketing Test 1
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