Management 3300 Exam 1 Christianson Questions
with Correct Answers
6 Roles of Information Systems Correct Answer-1. Managing operations
2. Supporting customer interactions
3. Making decisions
4. Collaborating on teams
5. Gaining competitive advantage
6. Improving individual productivity
MSMCGI
Ms. Sally McGuire Cooks Great Icecream
Operations Management Correct Answer-=Management of systems and
processes that create, design, and improve goods and services
Customer Relationship Management (CRM) Correct Answer-=CRM
system is an information system used to build customer relationships,
enhance loyalty, and manage interactions with customers
Ways to reduce churn Correct Answer-1. Call customers
2. Measure customer engagement
3. Figure out how to make your product sticky
4. Allocate your best reps to the job of saving customers
5. Possible longer-term contract
,6. Look for other factors that correlate with churn
Virtual Team Correct Answer-=Group of individuals who work together
from different geographic locations and rely on communication
technology to collaborate
Business Intelligence Correct Answer-=Information managers use to
make decisions, drawn from own company's information systems or
external sources
Competitive Advantage Correct Answer-=Anything that gives a firm a
lead over its rivals
-Can be gained through development and application of innovative
informal systems (a core feature of a company's strategic vision)
Competition is for _____ Correct Answer-losers
New companies should always strive for _____ Correct Answer-
Monopoly
Data Correct Answer-=Individual pieces of information
-Temperature, GPS coordinates, Stock price
, Information Correct Answer-=Data that is assembled/analyzed to add
meaning
-Flu diagnoses, Map with a dropped pin, Graph of stock prices for the
year
Knowledge Correct Answer-=Combined with data and information to
come to conclusions (Form a continuum)
-Worldwide outbreak, Location of Mizzou, Decide to sell stock
3 Aspects of Information that Determine Quality Correct Answer-1.
Timeliness
2. Accuracy
3. Completeness
-Need to balance Timeliness and Completeness
4 Component of an Information System Correct Answer-1. People
2. Processes
3. Data
4. Technology
PPDT
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