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ADPR 215 EXAM 2 - CHAPTER QUESTIONS with Correct Answers $14.49   Add to cart
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ADPR 215 EXAM 2 - CHAPTER QUESTIONS with Correct Answers
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Consumer Behavior Correct Answer-Describes how individuals or groups select, purchase, or use products, as well as the needs and wants that motivate these behaviors. Culture Correct Answer-Made up of tangible items—such as art, literature, buildings, and music—and intangible concepts—such ...

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  • August 9, 2024
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  • 2024/2025
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ADPR 215 EXAM 2 - CHAPTER QUESTIONS with
Correct Answers
Consumer Behavior Correct Answer-Describes how individuals or
groups select, purchase, or use products, as well as the needs and wants
that motivate these behaviors.


Culture Correct Answer-Made up of tangible items—such as art,
literature, buildings, and music—and intangible concepts—such as
knowledge, laws, morals, and customs—that together define a group of
people or a way of life.


Norms Correct Answer-The boundaries each culture establishes for
"proper" behavior are called...


Needs (Maslow's Hierarchy) Correct Answer-A sense of belonging,
excitement, fun and enjoyment, warm relationships, self-fulfillment,
respect from others, a sense of accomplishment, security, self-respect,
and thrift are all examples of


Corporate Culture Correct Answer-Office rules, rigid work hours, and
dress codes are all aspects of


Family Correct Answer-According to the U.S. Census definition, a
______ consists of two or more people who are related by blood,
marriage, or adoption, and live in the same household.

, Self-Actualization Correct Answer-According to Maslow's Hierarchy of
Needs, which level of needs includes self-fulfillment and enriching
experiences?


Motive Correct Answer-A(n) ______ is an internal force that stimulates
a person to behave in a particular manner and is produced by the tension
caused by an unfulfilled want or need.


Demographics Correct Answer-The statistical, social, and economic
characteristics used to describe a population, including age, gender and
sexual orientation, education, income, occupation, race, and family
status.


Mid-40's Correct Answer-The youngest of the baby boomers are now in
their...


Psychographics Correct Answer-The term ______ refers to lifestyle and
psychological characteristics, such as activities, values, attitudes,
interests, and opinions.


Perceived Risk Correct Answer-Your view of the relationship between
what you gain by trying something new and what you have to lose if it
doesn't work out.


Consumer Research Correct Answer-Identifies people who are in the
market for a product in terms of their characteristics, attitudes, interests,
and motivations.

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