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MNM2615 Assignment 1 (COMPLETE ANSWERS) Semester 2 2024 - DUE 23 August
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Exam study book Marketing in Africa of - ISBN: 9781485129349 (Guaranteed success)
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MNM2615 Assignment 1 (COMPLETE ANSWERS) Semester 2 2024 - DUE23 August
QUESTION 1 Background and key concepts should not be more than half a
page (5 marks for the background and key concepts). (5) Then answer the
following questions: QUESTION 2 (a) Discuss the technological progress in
Africa (5 marks for the theoretical discussions). (b) Explain how the chosen
SME/SMME can infuse the technological progress in the business (10 marks
for the practical application). (15) QUESTION 3 (a) Discuss the cultural
influences on the decision-making process as part of African consumer buying
(5 marks for the theoretical discussion). (b) Give examples of practical
applications of the decision-making process that is part SME/SMME
consumers’ buying (10 marks for the practical application). (15) QUESTION 4
(a) Describe to the identified SME/SMME owner the marketing implications
relating to growth in mobile and internet access (5 marks for the theoretical
discussions). (b) Describe how the identified SME/SMME can practically
capitalise on this growth with reference to its marketing strategy (10 marks for
the practical application). (15)
Background and Key Concepts
In the context of Africa's rapidly changing economic landscape, SMEs
(Small and Medium-sized Enterprises) and SMMEs (Small, Medium, and
For assistance whatsapp +254702715801
, Micro Enterprises) play a pivotal role in driving innovation, economic
growth, and job creation. These enterprises are particularly important
in Africa, where they contribute significantly to GDP and employment.
However, they face unique challenges and opportunities in a continent
where technological adoption is accelerating, and cultural dynamics
deeply influence consumer behavior. Understanding the interplay
between technological advancements, cultural factors, and strategic
business management is crucial for SMEs/SMMEs aiming to thrive in
this environment.
QUESTION 2
(a) Technological Progress in Africa
Africa has made significant strides in technological development, with
mobile technology at the forefront of this progress. Mobile penetration
rates are among the highest in the world, enabling a wide range of
services, including mobile banking, health tech, and e-commerce.
Countries like Nigeria, Kenya, and South Africa have become hubs for
For assistance whatsapp +254702715801
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