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Contemporary Sport Management 6th Edition Pedersen Test Bank 2024
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Contemporary Sport Management 6th Edition Pedersen Test Bank 2024
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Contemporary Sport Management 6th Edition PedersenTest Bank 2024
Intrapersonal Communication - Within, Private Communication
Interpersonal communication - Between 2 people, most common form of
communication, Verbal and non-verbal
Small group communication - 3 or more people, more complex than interpersonal
communication because more people
Intraorganizational Communication - Communication with members within the
organization
Interorganizational Communication - Communication between members of the
organization and individuals outside the organization.
Media Relations - Media Releases, Media Conferences, Managing sport event services.
Community Relations - Promotion of charitable initiatives of sport organizations, Face-
to-face contact with important groups of stake
Demand - The relationship between the price of a product and the amount of the
product that consumers are willing to buy
Law of demand - Consumers will demand less of a product as the price increases and
they will demand more of a product as the price falls
Supply - Relationship between the price of a product and the amount of the product that
suppliers are willing to produce and sell
Law of supply - Suppliers will increase production as the price of a product increases
and decrease production as the price falls
Market Equilibrium - Price at which the quantity demanded is equal
Single purpose - Facility designed for only one sport
Specialized Single Purpose - Facility designed for specialized events but might not be
single-purpose facilities
Multi-Purpose - Facility designed to host a variety of events
, Non-Traditional - Facility may or may not have roof, walls, spectator seating areas
Issues in Facility Management - Rise in construction and renovation of sport and
entertainment facility in U.S. and worldwide, Impact of financial state, Distinction
between sport and entertainment, In Canada, hosting large scale events is often the
'ticket' to getting sport facilities built.
Scheduling, Negotiating, Coordinating - 3 Pre-Event Tasks
Professional Sport - Sport activity or skill where the athletes are compensated
Labour, Management Governance - 3 groups of people in pro sport
Interdependence, Structure, Labour-Management Relations, New Media - 4 Unique
Features of Professional Sport
Interdependence - Term for teams collaborating and competing simultaneously
Anti-trust exemption - Legislation granting MLB with the right to undertake strategies to
prevent the establishment of competing leagues.
Spectators/fans' experiences, visibility and profits - 3 ways new media enhances sport
Media Rights, Sponsorship, Licensing/Merch, Gate Reciepts - 4 Sources of Rev for Pro
Sport
Sport Marketing - The process of designing and implementing activities for the
production, pricing, promotion, and distribution of the sport product or a sport business
product to satisfy the needs or desires of consumers and to achieve the company's
objectives.
Marketing Agencies - Strategic planning and management, Sponsorship and licensing
solicitation, Event creation, management and marketing, Contract negotiation,
Marketing activation, Content development functions of:
Marketing Agencies - Technical Skills, People Skills, Organizational Skills are all
essential to:
Issues for SPMA Marketing Agencies - Uncertainty in client base, In-house vs.
outsourcing, Conflict of interests, Mergers and acquisitions, Labour unrest in
professional sport..
Product, Price, Place, Promotion - 4 Ps of a SPMA Marketing Plan
Developing a Sport Marketing Plan 10 Ps - 1. Purpose Identifying
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