SRM 334 Test 2 (Dr. Pate) || with 100% Accurate Solutions.
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Course
SRM 334
Institution
SRM 334
Sponsorship correct answers Trying to be the best & get the most exposure possible
Baseball Cards correct answers - Have had adds on the back since the 1800's
- Adds on the front in 1930
***Cigs & GUM***
Public Relation correct answers Earned Media Attention
Advertising correct answers P...
Pepsi's 6 Adv. Objective correct answers 1) Create Assets owned by pepsi
2) Co-Brand the logo
3) Facility Pouring Rights
4) Bold Signage
5) Cultivate Hospitality Assets
6) Grass Roots Marketing
Social Media Growth correct answers - 1 billion people have internet access on their phone now
- 1995: 15% of adults use the internet
- 2014: 87%
Social Media Stats correct answers FB- 2.2 billion users
Youtube- 1.5 billion users
Insta - 800 million users
Twitter- 330 Million users
Social Media Changing Sport correct answers - Athletes have more power to control the
narrative of their own story
* Can reach a lot of people over twitter*
Endorsement Deals Development correct answers Athlete is more involved with the brand and
the product now rather than just being in cameo pics
Social Media Advancement correct answers - Better Technology for adds
- More video streaming services (MadiZone)
- Cloud Sharing
Duplication correct answers Reporters and Official accounts are the same (play by play)
Innovation correct answers - Separate yourself from others
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