Today's Sport Media Environment correct answers -information director at the school
-local media
-the coach
-athletic administrator
-sport audience and customers
Historic model of sport-media-audience communication correct answers Sports, athletes, organizations, events, news ---content---&...
SRM 334 Exam 1 || A+ Verified Solutions.
Today's Sport Media Environment correct answers -information director at the school
-local media
-the coach
-athletic administrator
-sport audience and customers
Historic model of sport-media-audience communication correct answers Sports, athletes,
organizations, events, news ---content---> Mass media ---distribution---> mass sports audience
Modern model of sports-media-audience communication correct answers Sports, athletes,
organizations, events, news -- content--->Mass Media--distribution-->Niche sports audience---
distribution, content-->Mass Media
The Old Model (1850s-1980s) correct answers -Emergence of sport media coverage
-Sports + Media = $$ (controlled content)
-"its a good thing we didn't see that or we would have to report it"
-Billie Jean King
The New Model (1990s-Present) correct answers -Advances in technology
-Impacts: weakened the power of mass media, weakened fans
-More choice in consumption
-Niche audiences
Print Media History correct answers -Newspaper wars in New York (New York World, New
York Times, New York Journal)
-Focused mainly on baseball
-Exposing scandals and creating heroes and celebrities
Before the interview: Determine issues correct answers -method
-audience
-agenda
-theme
-stakeholders
-setting (sideline, press conference, media day)
-Access
Before the interview: Helpful tips correct answers -create list of questions (dont share ahead of
time)
-do your background work
At the interview correct answers -atmosphere of trust
-importance of the pre-interview
-order of questions
-maintain control
, Questions correct answers -how to frame questions
-"how and why" instead of "who and what"
-questions from list vs. conversational approach
-the golden moment
Radio correct answers -roaring 20's
-David Sarnoff, founder of RCA
-the benefits of live sports programming
-refocus on types of programming
-satellite sports radio
-sport talk radio (operating costs, maintain a local angle, move to the internet, apps, satellite, or
even TV
Television: National Level correct answers -leader in terms of delivering sports content
-early obstacles: costs, technology
-on the rise in the 1950s
-ratings were going down
-niche audiences
-game start times
-need for good content
-niche sports networks
Television: Local Level correct answers -live production of local sports from local newscast
-will they survive? --less rev. opportunities, eliminating positions
-survival tactics: difficulty connecting sports to the casual person
-future may be through citizen participation
Daily Life of Sports Information Specialists correct answers -writing press releases
-writing game notes
-pitching stories to the media
-working with coaches
-writing media guides
-updating social media accounts
Different Sports Information Specialist Titles and Departments correct answers -Sports
Information Directors (SIDs)
-Sports Media Relations
-Sports Information Specialists
-Public Relations (PR)
-Athletic Communications
CoSIDA correct answers -represents the best interests of SIDs at all levels of college athletics
-national convention
-code of ethics
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