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The Trade Desk EDGE: Marketing Foundations exam questions and answers 2023 with complete solution
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The Trade Desk EDGE: Marketing Foundations exam questions and answers 2023 with complete solution
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The Trade Desk EDGE: Marketing Foundations examquestions and answers 2023 with complete solution
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, The Trade Desk EDGE: Marketing Foundations exam questions and
answers 2023 with complete solution
1.What does "PII" stand for?: Personally Identifiable Information
2.In RTB, a SellSide Platform (SSP) represents the publisher and also
hosts an auction on a per impression basis.: True
3.The major difference between a true DSP and an ad network is:: An
ad network focuses on both the demand side and supply side
4.As RTB evolves:: The epicenter of power moves from the sell side to
the buy side
5.If you are the only one on the marketing plan, your frequency window
might be:: Not serving as many ads to users since you are not fighting
for last-touch credit
6.To achieve success in digital advertising, you need to know the rules of
the game. The first and most important rule is to:: Ask questions and set
a goal
7.Cost per mille (CPM) measures:: The price an advertiser pays per
1,000 impressions
8.In reference to line items, how many permutations are possible with the
letters "ABC"?: In reference to line items, how many permutations are
possible with the letters "ABC"?
9.If a CPG advertiser is trying to reach 8% of women aged 25-54 and
plans to show them 10 ads, then what is the expected GRP?: 80
10.The power of choice benefits the:: Advertiser
11.DSPs optimize to:: Low CPMs
12.When campaigns are trafficked into the publisher ad server, the
buyer has full control over decisioning.: False
13.All data is created equal: False
14.What is a true DSP?: A true DSP allows a buyer to make
optimization deci- sions
15.Line item-based systems requires you to create a different
permutation for every bidding scenario, which limits the amount of time
you can spend on optimizing.: True
16.You have the ability to exclude or target audience data in a DMP.: True
17."Audience Guarantee" contracts allow you to do which of the
following?-
2/
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