Exam (elaborations)
PINTEREST EXAM WITH ALL QUESTIONS AND ANSWERS
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PINTEREST EXAM WITH ALL QUESTIONS AND ANSWERS...
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PINTEREST EXAM WITH ALL QUESTIONS ANDANSWERS
Pinners - ANSWER Pinterest Users
Advertisers - ANSWER Businesses or companies that advertise on Pinterest
Ads Manager - ANSWER A self-service Ads Tools
Pins - ANSWER A Pinterest post
SMB - ANSWER Small to Medium Business
PM - ANSWER Partner Manager
AM - ANSWER Account Manager
SDR - ANSWER Sales Development Representative
FL - ANSWER Function Lead
Knitting - ANSWER Collaborating with your peers/coworkers
Agency - ANSWER A business dedicated to handling marketing for their clients.
XFN - ANSWER Cross Function; teams with different functions working together
towards a common goal
B2B - ANSWER Business to Business
B2C - ANSWER Business to Consumer
Vertical - ANSWER Specific Industry (Beauty, Fashion, Automotive)
Audience - ANSWER A particular group of consumers
SLA - ANSWER Service level agreement (we respond within 24 hours)
E-Commerce - ANSWER Buying or selling online
, Algorithm - ANSWER Pinterest's algorithm determines what is shown on the feed
What is the Pinterest mission statement? - ANSWER To bring everyone inspiration
to create the life they love
What is an engagement? - ANSWER When a Pinner engages with a Pin. (Clicks,
saves, close-ups, comments, carousel card swipes, and video views)
What is an outbound click? - ANSWER When a pinner clicks on a pin it takes them
to a different page.
What action do you bid on in a CPC Campaign? - ANSWER You bid on clicks
(Cost per Click)
In a consideration Campaign (CPC Bid), are advertisers charged for clicks,
outbound clicks, or both? - ANSWER Clicks.
What action do you bid on in a CPV Campaign? - ANSWER You bid on Views
(Cost per View)
What action do you bid on in a CPM Campaign? - ANSWER You bid on 1,000
impressions
What is the billing method for a conversion campaign? - ANSWER CPM - Cost
per thousand Impressions
What does the algorithm optimize towards in a conversion Campaign? - ANSWER
CPA Target
What is the formula for CTR? - ANSWER Clicks divided by impressions
(Percentage)
If an advertiser gets 10,000 impressions and 276 of those impressions are
click-through, what is their CTR? - ANSWER 2.76%
How many monthly active users are on Pinterest? - ANSWER 400+ Million
What % of Pinners use Pinterest on mobile? - ANSWER 85%
What % of searches on Pinterest are unbranded? - ANSWER 97%
What does converting your Pinterest account to a business account give you
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