MAR 4480 Exam 3 Pugh || Questions and 100% Verified
Answers.
social responsibility correct answers broad concept that relates to an organization's obligation to
maximize its positive impact on society while minimizing its negative impact
business roundtable correct answers Founded in 1972, an organization of chief executive officers
from leading corporations involved in various public issues and legislation, deliver value, invest
in employees, support community
social responsibility dimensions correct answers 4: economic, legal, ethical, philanthropic
economic and legal responsibilities correct answers firms must be responsible to all stakeholders
for financial success, making profit serves employees and community at large; expectation to
obey laws and regulations, designed to keep us companies actions within the range of acceptable
conduct and fair competition
marketing ethics correct answers refers to principles and standards that define acceptable conduct
in marketing as determined by the public, government regulators, private-interest groups,
competitors and the firm itself, most basic has been codified into laws and fosters trust
marketing ethics decisions benefit correct answers -organizational performance
-individual achievement in a work group
-social acceptance and advancement in the organization
-stakeholders
ethics and compliance correct answers ignoring ethical issues can destroy stakeholder trust,
prompt government intervention, issues cannot be ignored, focus on ethics and philanthropy
builds trust and loyalty
philanthropic responsibilities correct answers promote human welfare or goodwill above and
beyond legal and ethical goals
cause-related marketing correct answers Linking products to a particular social cause on an
ongoing or short-term basis
strategic philanthropy correct answers the synergetic use of organizational core competencies
and resources to address key stakeholders' interests and achieve both organizational and social
benefits, build our community
social entrepreneurship correct answers When an entrepreneur founds an organization with the
purpose of creating social value
, sustainability correct answers includes the assessment and improvement of business strategies,
economic sectors, work practices, technologies, and lifestyles, all while maintaining the natural
environment
green marketing correct answers A strategic process involving stakeholder assessment to create
meaningful long-term relationships with customers while maintaining, supporting, and
enhancing the natural environment
greenwashing correct answers involves misleading a consumer into thinking a product or service
is more environmentally friendly than it really is
ethical issues correct answers an identifiable problem, situation, or opportunity requiring a
choice among several actions that must be evaluated as right or wrong, ethical or unethical;
product, pricing, supply chain, promotion, HR and business
product-related ethical issues correct answers Failure to disclose risks, product design,
counterfeit products; pressure to reduce costs, can hurt brand health, loss of tax revenue
pricing related ethical issues correct answers Price discrimination- firms charge different prices
to different customers (children's meals)
price fixing- rival firms collaborate to set prices (illegal under sherman act)
predatory pricing- firms charges low price for product with intent of driving competition out of
business or out of specific market (hard to prove in court)
superficial discounting- firm advertises a sale price as a reduction below the normal price when it
is not the case
supply chain related issues correct answers increasing global complexity (subcontractors),
variations in global regulations, companies often create supplier codes, tensions between
procurement and ethics
promotion-related ethical issues correct answers False or misleading communication, ambiguous
statements, bribery- incentive for an illicit advantage
direct marketing fraud
native advertising correct answers a form of paid media where the ad experience follows the
natural form and function of the user experience in which it is placed
form- native ads match the visual design of the experience they live within and feel natrual
function- behave consistently with native user experience, and function like natural
regulating marketing ethics correct answers self-regulation helps prevent laws/regulation, less
costly, companies can join their industry trade association and adhere to guidance
codes of conduct/ethics correct answers consist of formalized rules and standards that describe
what the company expects of its employees; examine high-risk areas and issues, state values and
conduct necessary to comply with regulations and ethics, identify values that address ethical
issues
