What are elements of the marketing mix? - Product, Price, Place, Promotion
What are the extended elements of the marketing mix? - People, Process, and Physical
Evidence
What is marketing segmentation? - The process of dividing the market into groups of
customers with different needs, wants, or characteristics—who therefore might
appreciate products or services geared especially for them.
What are the target market segments? - Psychographic, Geographic, Demographic,
Behavioral
What are the brand-building elements? - Purpose, Identity, Positioning, Voice, Value,
Experience, Promise
What is brand purpose? - What the company does more than just selling, why they exist
What is brand identity? - What a company wants the customers to think about their
product
What is brand positioning? - What a person thinks of when the brand comes to mind
What is brand voice? - The distinct personality a brand takes on in its communications
What is brand value? - The underlying principles and beliefs your company upholds
What is brand experience? - The interaction, the reaction, and the emotional experience
consumers feel when they engage with the brand
What is brand promise? - What you can expect from the company/brand
What is customer experience? - The encounter a consumer has with a company before
and after making a purchase
How many years of experience does a marketing coordinator have? - Entry level around
1-2
How many years of experience does a marketing manager have? - 3-4 years
How many years of experience does a marketing director have? - 7-10 years
How many years of experience does a marketing vise president have? - 11-15 years
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