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MGT 6311 Midterm Questions And Answers Graded A+.
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MGT 6311 Midterm Questions And Answers Graded A+.
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MGT 6311 Midterm Questions And AnswersGraded A+.
Shift sin smarketing smix s- scorrect sanswer. s s s sReach, seffectiveness, sand sefficiency
goal sof smarketing s- scorrect sanswer. s s s sto screate sa sproduct/service sthat ssells
GOST shierarchy s- scorrect sanswer. s s s sGoals, sObjectives(specific smetrics), sStrategies,
stactics saka shierarchy stowards sachieving sgoals
5 sC's s- scorrect sanswer. s s s sCustomer, scompetitors, scollaborators, scompany, scontext
Customer smarketing smodel s- scorrect sanswer. s s s sAwareness
Interest/Engagement
Acquisition
Customer sSegmentation
Customer sRetention
Support/Advocacy
RFM s- scorrect sanswer. s s s srecency, sfrequency, smonetary svalue s(as sa scustomer spersona)
Buyer sjourney s- scorrect sanswer. s s s sDiscovery s(loosening sof sstatus squo, scommitting sto
schange)
Consideration s(Exploring spossible ssolutions s& scommitting sto sa ssolution)
Decision s(Justifying sthe sdecision, smaking sthe sselection)
The s5 sP's s- scorrect sanswer. s s s sCore scomponents sassociated swith sa smktg smix: s
Price
Product
Promo
, Place
People
Porter's s5 sforces s- scorrect sanswer. s s s sdesigned sto sconsider scompetitive simplications sfor
san sorg swithin scontext sof sconsumer sbehavior. s
Power sof scustomer, sthreat sof snew sentrants, sthreat sof ssubstitutes, spower sof ssupplies
- sAll scircle sinto: scompetitive srivalry swithin sindustry
4 scomponents sto sdefine sa sholistic sstrategy s- scorrect sanswer. s s s s1. sdefine sthe smission
sbehind sdig. smktg sefforts
2. sderive sthe sdigital sstrategy
3. sdefine sthe sinteraction sstrategy sacross scust. slifestyle
4. smeasurement s& simprove sROI
Programmatic sad sbuying s- scorrect sanswer. s s s suse sof ssoftware sto sbuy sdigital sadvertising.
What sare sgoals sof sdisplay sad? s- scorrect sanswer. s s s sBuild sbrand sawareness
Increase sshare sof svoice
Create sconsumer sdemand
Inform sconsumers
Build sbrand sloyalty
Drive sresponse sand ssales
Avg sCTR s- scorrect sanswer. s s s s1.91% son ssearch snetwork, sbut sjust s.25% son sdisplay
snetwork
Dwell sduration s- scorrect sanswer. s s s sLength sof stime sa suser sremains sexposed sto san sad
safter sfirst sengaging swith sit
Type sof sad smore slikely sto sbe sviewed s- scorrect sanswer. s s s sVertical sads s(above sthe sfold)
When sis sa sdisplay sad sconsidered sview sable? s- scorrect sanswer. s s s sWhen s50% sof san sads
spixels sare sin sview son sthe sscreen sfor sa sminimum sof sone ssecond. sbetter sto shave smultiple
ssenses, slike ssound sand svideo
Dynamic screative soptimization s- scorrect sanswer. s s s sto sincrease sengagement s- screate
stargeted sads sdown sto san sindividual sviewer slevel
Contextual sads s- scorrect sanswer. s s s sshown sbased supon sa swebpages sad scopy sand sads
sassociated stags sto screate sa ssymbiosis sof srelevance. slike sa smarriott sor strip sadvisor spage
Ad snetwork s- scorrect sanswer. s s s sserves sas san sintermediary sbetween sadvertisers sand
swebsites sthat shave sopted sin. shelp spublish sads sat sscale, smanage spricing, shelp sgeo-
target sand sprovide suseful sanalytics
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