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MGT 6311 Final Exam Questions And Answers Well Illustrated.
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MGT 6311 Final Exam Questions And Answers Well Illustrated.
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MGT 6311 Final Exam Questions And AnswersWell Illustrated.
Youtube hStats h- hcorrect hanswer. h h h h- hFirst hvideo haired hon h4/23/05
- hover h1 hbillion hunique hvisitors/month, h6 hbillion hhours hof hvideos/month
- h25% hof hviews hcome hfrom hmobile hdevices h
- hSecond hlargest hsearch hengine hbehind hGoogle h
- h17% hof hall hinternet htraffic
- h56% hof hvides hare h<2mins
Most hcommon hvideos h- hcorrect hanswer. h h h h- hExplainers
- hProduct hDemos h
- hHow-Tos
- hTestimonials
Video hStats h- hcorrect hanswer. h h h h>4/5 hTwitter husers hwatch hvideo hcontent hon hTwitter
10billion hvideos/day hare hwatched hon hSnapchat
500million hpeople/day hwatch hvideos hon hFacebook
85% hof hvideos hwatched hon hFacebook hare hwatched hwithout hsound
Video hViews h- hcorrect hanswer. h h h hA hvideo his hconsidered ha hview hon hFacebook hif hit hruns
hfor hat hleast h3 hseconds
Impact hon hVideo hon hemail h- hcorrect hanswer. h h h hIncluding hvideo hin hemail hincrease
hconsumer hengagement hand hhas han hoverall hpositive himpact hon hthe hchannel
The hword h"video" hin hemail hsubject hline h
- hincreases hopen hrates hby h~20% h
- hincreases hCTRs hby h~65%
- hreduces hunsubscribes hby h26%
,A hvideo hincluded hin hthe hemail hincreases hCTR hby h200-300%
Impact hof hVideo hon hWebsites h- hcorrect hanswer. h h h hVideo hhas ha hroughly h100% hincrease
hin hconversion hrates
Online hVideo hStats h- hcorrect hanswer. h h h h- honline hvideos hwill haccount hfor h80% hof hall
hconsumer hweb htraffic hby h2020
- h83% hof hconsumers hindicate hthey're hwilling hto hshare hvideos hthey hlike hwith htheir hfriends
hand hpeers
- h85% hof hthe hUS hinternet haudience hwatches hvideos honline.
Business hgoals hfor husing honline hvideo h- hcorrect hanswer. h h h h- hCommunication
- hSales
- hLead hGeneration
- hCustomer hService
- hPromotion
Customer hpreference/behaviors h- hcorrect hanswer. h h h h- h2/3 hconsumers hprefer hwatching
hexplainer hvideos h
- h3/4 hmillennials hsay hvideo hhelps hthem hin hcomparison hshopping h
- h40% hof hconsumers hsay hvideos hincreases hthe hchance hof hpurchasing ha hproduct hthrough
htheir hmobile hdevices
- h69% hof husers hprefer hto hwatch ha hvideo hto hlearn ha hproduct/service hthan hreading habout hit
Video hContent hTips h- hcorrect hanswer. h h h h- hCapture hattention hearly
- hShorter his htypically hbetter h(30secs h- h2mins)
- hKeep hit hcasual
- hMaintain hrelevance
Onsite hVideo h- hcorrect hanswer. h h h hOnsite hvideos hare ha huse hof hvideos hon han
horganizations hwebsite
Online hVideo h- hcorrect hanswer. h h h hOnline hvideos hare hvideos hresiding hon ha hthird-party
hsite hsuch has hYouTube
Benefits hof hOnsite hVideo h- hcorrect hanswer. h h h h- hMake hWebsite hStickier: hmakes
hcustomers hspend hmore htime hon hour hsite h
, - hCapture hCustomer/Prospect hAttention: hhelp hpull hthe hcustomer hdeeper hinto hthe hbuyer
hjourney h
- hCreate hBuzz: hcreate hnew hawareness hand hinterest hvia hviral hadvocacy
- hDisseminate hInformation hMore hClearly: heasier hfor ha hcustomer hto hsee ha hproduct hin
haction
- hBuild hproduct/service hinterest: hSeeing hand hhearing ha hperson htalk hcan hbe ha hmore
hengaging hprocess h
- hEntice hConversion/Purchase: hhelp hthe hinfluence hof hconversion hor hpurchase
Onsite hVideo hBest hPractices h- hcorrect hanswer. h h h h- hProviding hControl: hmake hit heasy hfor
husers hto hcontrol hthe hvideo
- hContext: hthink habout hthe hoverall hcontext hto hthe hvideo hand hpotentially huse htext, hmusic,
himagery hand hso hforth hto hfurther henhance hthe hvideo
- hHighlights: hmake hit hvery heasy hfor husers hto hunderstand hthe htopic hor htopics hand hthe
hlength hof hthe hvideo
- hEase hof hDissemination: hmake hit hsuper heasy hfor hviewers hto hshare hour hvideos
VSEO h(Video hSearch hEngine hOptimization) hComponents h- hcorrect hanswer. h h h h-
hKeyword hRelevance: hwe hwant hto hconsider hthe hbest hkeywords hto huse hthat hcorrelate hwith
hour hvideos
- hTitle: hspecify ha htitle hfor hthe hvideo
- hDescription: hUsers hwill hsee hthis hwhen hvideo hresults hare hreturned, hand hthey hmay hshow
hin hsearch hengine hresults has hwell
- hMeta hTags: hmetadata hassociated hwith hthe hvideo hto hhelp hthe hplatform hbetter
hunderstand hwhat hthe hvideo his habout
- hKeep hChannel hContent hFresh: hset hup ha hbrand haccount h- hWithin hthis haccount, hwe hcan
hcreate ha hchannel hthat's hspecific hto hour hbusiness hor horganizationThis his hwhere hwe hwant
hto hhouse hour hvideos h
- hEncourage hLikes hand hSharing: hThis hmight hbe hdone hwithin hthe hvideo hitself, hand hwe
hcan halso hencourage hthis hbehavior hin hthe hvideo hdescription
- hHD: hUpload hvideos husing ha hhigh-definition hformat
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