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MGT 6311 Gatech Midterm Questions And Answers Latest Top Score.
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MGT 6311 Gatech Midterm Questions And Answers Latest Top Score.
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MGT 6311 Gatech Midterm Questions AndAnswers Latest Top Score.
Cluetrain mManifesto m- mcorrect manswer. m m m mA mset mof m95 mtheses morganised mas ma mcall mto
maction m(CTA) mfor mbusinesses moperating mwithin ma mnewly mconnected mmarketplace,
mpublished min m1999. mWhile msome mof mthe mbook's mclaims mhave mfailed mto mmaterialise, mit
mwas man mearly msource mof mguidelines mfor msocial mmedia mand mobtained ma m cult-
like mfollowing
Market mshare m- mcorrect manswer. m m m mIn mstrategic mmanagement mand mmarketing, mmarket
mshare mis mthe mpercentage mor mproportion mof mthe mtotal mavailable mmarket mor mmarket
segment mthat mis mbeing mserviced mby ma mcompany.
Pay mper mclick m(PPC) m- mcorrect manswer. m m m mAdvertising mwhere mthe madvertiser mpays
monly mfor meach mclick mon mtheir madvert, mnot mfor mthe mopportunity mfor mit mto mbe mseen mor
displayed.
Return mon minvestment
(ROI) m- mcorrect manswer. m m m mThe mratio mof mcost mto mprofit.
Search mengine moptimisation
(SEO) m- mcorrect manswer. m m m mThe mpractice mthat maims mto mimprove ma mwebsite's mranking
mfor mspecific mkeywords m in mthe msearch mengines.
Strategy m- mcorrect manswer. m m m mA mset mof mideas mthat moutline mhow ma mproduct mor mbrand
mwill mbe mpositioned mand machieve mits mobjectives. mThis mguides mdecisions mon mhow mto
mcreate,
distribute, mpromote mand mprice mthe mproduct mor mservice. mLooks mat m4 mpillars:
menvironment, mbusiness, mcustomers, mcompetitors
Tactic m- mcorrect manswer. m m m mA mspecific maction mor mmethod mthat mcontributes mto
machieving ma mgoal
, Porter's m5 mForces m- mcorrect manswer. m m m mPower mof msuppliers, mpower mof mcustomers,
mthreat mof mnew mentrants, mthreat mof msubstitute mproducts m--> mcompetitive m rivalry mwithin
mindustry
5 mP's mof mmarketing mmix m- mcorrect manswer. m m m mProduct, mprice, mplace, mpromotion,
mpeople
SWOT m- mcorrect manswer. m m m mStrength, mweakness, mopportunities, mthreats
What mdo mobjectives mneed mto mbe? m- mcorrect manswer. m m m mSMART: mspecific, mmeasurable,
mattainable, mrealistic, mtime-bound
Attention meconomy m- mcorrect manswer. m m m mThe midea mthat mhuman mattention mis ma mscarce
mcommodity mi.e. mseeing mattention mas ma mlimited mresource.
Customer mexperience mmap m- mcorrect manswer. m m m mA mvisual mrepresentation mof mthe
mcustomers' mflow mfrom mbeginning mto mend mof mthe mpurchase mexperience, m including mtheir
mneeds, mwants,
expectations mand moverall mexperience.
Customer mpersona m- mcorrect manswer. m m m mA mdetailed mdescription mof ma mfictional mperson
mto mhelp ma mbrand mvisualise ma msegment mof mits mtarget mmarket.
Global mcitizen m- mcorrect manswer. m m m mA mperson mwho midentifies mas mpart mof ma mworld
mcommunity mand mworks mtoward mbuilding mthe mvalues mand mpractices mof mthat mcommunity
Tribe m- mcorrect manswer. m m m mA msocial mgroup mlinked mby ma mshared mbelief mor minterest.
Product m- mcorrect manswer. m m m mAn mitem msold mby ma mbrand
Story m- mcorrect manswer. m m m mA mnarrative mthat mincorporates mthe mfeelings mand mfacts
mcreated mby myour mbrand, mintended mto minspire man memotional mreaction
Understanding mmotivation m- mcorrect manswer. m m m mpositive, mintrinsic: mI mwant mto mdo mthis mto
mfeel mgood
negative, mintrinsic: mI mneed mto mdo mthis mor mI'll mfeel mbad
positive, mextrinsic: mIf mI mdo mthis, mI'll mget ma mreward
negative, mextrinsic: mIf mI mdon't mdo mthis, mI'll mface ma mpenalty
Extrinsic mmotivators m- mcorrect manswer. m m m mLimited mtime mspecials mand mdiscounts,
mscarcity, mloyalty mprogrammes, mancillary mbenefits, mfree mcontent mor mdownloads
Intrinsic mmotivators m- mcorrect manswer. m m m mLove, menjoyment mand mfun, mself mexpression,
mpersonal mvalues, machievement mor mcompetence, mnegative mintrinsic mmotivators m(fear,
membarrassment, minertia)
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