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Mgt 6311 Final Exam Study Guide Questions With Complete Solutions
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Mgt 6311 Final Exam Study Guide Questions With Complete Solutions
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Mgt 6311 Final Exam Study Guide Questions Withh
Complete Solutions
YouTube is the ____ most visited site on the internet Correct hh
Answers 2nd
hh
_____ of all adults use YouTube Correct Answers 74% or
hh hh
roughly 3/4
____% of B2B decision makers use YouTube to research
purchase Correct Answers 51%
hh hh
___% of all videos published are _______ long Correct
hh
Answers 56%; less than 2 minutes
hh
4 most common video types Correct Answers 1. Explainers
hh hh
2. Product Demos
3. How-To
4. Testimonials
___% of Facebook videos are watched without ___________
Correct Answers 85%; Sound
hh hh
____ million users visit FB video platform every day Correct hh
Answers 75
hh
___% of IG users watch buy a product from a video ad Correct hh
Answers 72
hh
___% view rate from LinkedIn video campaigns Correct hh
Answers 82
hh
,A view is considered a view on FB when
_____________________ Correct Answers it runs for at least 3
hh hh
seconds
When marketers include the word video in email subject line
Correct Answers A. open rates increase by 19%
hh hh
B. CTR increase by 65%
C. unsubscribes decrease by 26%
D. All of the Above
When a marketer includes a video in an email, CTR increases
_____% Correct Answers 200-300
hh hh
Generally, including videos have a roughly ____% increase on
CVR Correct Answers 100
hh hh
___% of all consumer web traffic will be videos Correct
hh
Answers 80 hh
___% of consumers indicate that they're willing to share videos
with their friends and peers Correct Answers 83
hh hh
___% of the US internet audience watches online videos
Correct Answers 85
hh hh
Business Goal for Using Online Video Correct Answers
hh
Communication - powerful medium, building trust, establishing
hh
credibility
Sales - lower barriers to purchasing online
Lead Generation - promote offline sales transactions
, Customer Service - Customer education and self-service
Promotion - create interest/engagement for brand offerings
___% of consumers would prefer watching a video to solve
product related problems as opposed to dealing with a person
Correct Answers 68
hh hh
___% of millennials find video helpful for comparison shopping
Correct Answers 74
hh hh
___% of consumers state that video increases the chance they'll
purchase a product via mobile Correct Answers 40
hh hh
Video Content Tips Correct Answers 1. Capture attention early
hh hh
2. Shorter is typically better, unless educational
3. Keep it casual
4. Maintain relevance
Onsite Video Correct Answers Use of video on company's
hh hh
website instead of YouTube, Social Media
Why Onsite Video? Correct Answers Make website stickier -
hh hh
stay longer
Capture customer attention
Create buzz
Disseminate information more clearly
Build product/service interaction with a human interaction
Entice conversion/purchase
Best Practices for Onsite Video Correct Answers Providing
hh hh
Control - Stop, Pause, Rewing, etc.
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