Free Coffee From Starbucks For All Florida
International University Students
for
and
Dr. Kristine Acosta, Ph.D.
Technical Writing Instructor
Florida International University
by
Group 10
John Lackey
Jesse Hough
Dennis Martinez
Christian Jeff
Kenneth Martin
March 12, 2022
, 1
Abstract
The purpose of this report is to analyze the outcome of the Starbucks Coffee Company if your
company were to give out free coffee to all currently enrolled Florida International University
students. The Starbucks Coffee Company is the world's largest and most well-known coffee
company. The coffee chain currently has more than 15,000 locations in the United States alone
and another 10,000 more around the world. Starbucks being the largest coffee company in the
world is no stranger to helping the community. They have an impressive track record throughout
the years for helping out those in need and continue to give more and more with each passing
year. One purpose of this report is to analyze the Starbucks Coffee Company to see if and how
granting free coffee to all Florida International Students would benefit the company in multiple
aspects. In this report, our team of Florida International University students have researched and
reviewed other large corporations that have taken a similar approach in the past and have applied
this to the Starbucks corporation. Our team has also provided a well thought out design on how
Starbucks could efficiently use the “Free Sample Marketing” strategy to be able to promote their
brand across the university. Starbucks could model their strategy after these corporations such as
Microsoft and apply some of our team’s proposals on how to effectively carry out this operation
successfully.
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