THE ASSIGNMENT IS BASED ON CLICKS ,WHICH IS NOT INCLUDED IN THE EXCLUSION LIST AS REQUIRED IN THE ASSIGNMENT .REFERENCE LIST IS UP TO DATE AND ACADEMIC RESEARCH HAS BEEN UTILIZED
1 Executive Summary
This report evaluates the determinants of the success or failure of Clicks Group
Limited's operations in Botswana. The primary objectives are to identify key formal
and informal institutional frameworks affecting Clicks’ business environment,
evaluate their impact on the company's operations, and draw conclusions for
management action.
The key findings reveal that Botswana's formal institutions, such as the Ministry of
Trade and Industry, Botswana Investment and Trade Centre (BITC), and the
Competition Authority, provide a supportive regulatory framework that facilitates
business operations. However, bureaucratic inefficiencies and potential corruption
present significant challenges that require robust compliance strategies. Investment
policies offering tax holidays and exemptions significantly enhance Clicks’ profitability
and competitive edge.
The evaluation of informal institutions underscores the importance of cultural
intelligence and ethical business practices. Botswana's cultural norms emphasize
community welfare and ethical conduct, which align well with Clicks' corporate
values. Understanding and respecting local customs, engaging in community
development, and maintaining transparent operations are crucial for building strong
relationships and ensuring long-term success.
In conclusion, the success of Clicks Group Limited in Botswana is largely dependent
on effectively navigating both formal and informal institutional frameworks.
Leveraging investment incentives, enhancing cultural intelligence, aligning business
practices with local norms, and engaging in community initiatives are key strategies
for sustaining growth and operational excellence. These findings provide a strategic
roadmap for Clicks to address the challenges and capitalize on the opportunities
within the Botswana market.
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Table of Contents
1 Executive Summary ............................................................................................. 2
2 Literature Search ................................................................................................. 4
3 Background: Clicks Group Limited's Path to Internationalisation ......................... 4
7 List of References .............................................................................................. 15
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