CFRE 2024 Grade A+ Exam Questions & Answers
Any organized effort by a nonprofit institution or program to secure gifts on an annual basis, either by mail or through direct solicitation, or both. Also, frequently called Annual Appeal, or Annual Giving Program. - ANSWERSAnnual Fund
A form of...
Any organized effort by a nonprofit institution or program to secure gifts on an annual basis, either by
mail or through direct solicitation, or both. Also, frequently called Annual Appeal, or Annual Giving
Program. - ANSWERSAnnual Fund
A form of fundraising, which involves the organization and staging of a special event for charitable
purposes, with all proceeds above expenses designated as a contribution to the charitable institution
concerned. - ANSWERSBenefit
An organized effort to raise funds for a nonprofit organization through solicitation by volunteers or by
direct mail or both. - ANSWERSCampaign
The combination of reasons advanced by an institution or agency in justification of its appeals for
support, with emphasis on its services, past, present and potential. One of the three basic pedestals on
which fund-raising success must rest, the others being leadership and fields of support. - ANSWERSCase
A campaign to raise substantial funds for a nonprofit organization to finance major building projects, to
supplement endowment funds and to meet other needs demanding extensive outlays of capital. -
ANSWERSCapital Campaign
A carefully prepared document that sets forth in detail the reasons why an institution or agency merits
support, in the context of the "case bigger than the institution," with substantial documentation of its
services, its human resources, its potential for greater service, its needs and its future plans. -
ANSWERSCase Statement
Any private institution or agency that operates on a nonprofit basis for the public good and which is
therefore exempt from taxation, with the exception of commercial operations in which it may be
involved. - ANSWERSCharitable Institution
A category of donors and prospective donors, such as alumni, parents, members, staff doctors, and in a
broader sense, individuals, corporations and foundations. - ANSWERSConstituency
, The process of gradually developing the interest of an important prospective contributor through
exposure to institutional activities, people, needs and plans to the point where he may consider a major
gift - ANSWERSCultivation
The creation of a vested future interest in property for the benefit of a charitable institution. -
ANSWERSDeferred Gift
A term used since the mid-1940's to define the total process of institutional fundraising, frequently
inclusive of public relations and alumni affairs. - ANSWERSDevelopment
May be synonymous with development board, or may be a committee of a board of trustees or directors
charged specifically with overseeing development operations. - ANSWERSDevelopment Committee
The policy and practice of recognizing gifts, first through immediate acknowledgment by card or letter,
and subsequently through personalized notes, personal expressions of appreciation directly to donors,
published lists of contributors, and in other appropriate ways. - ANSWERSDonor recognition
A fund established to provide income for the maintenance of a nonprofit organization. Endowment
funds generally are established by donor-restricted gifts and are limited in use to the purpose originally
dictated by the donor. The principal of a permanent endowment must be maintained permanently. -
ANSWERSEndowment Fund
Solicitation directly via a call on a prospective contributor at his/her home, office or other selected
location. - ANSWERS"Face-to-Face Solicitation"
Sources of prospective gifts, essential to all fundraising efforts and one of the three pedestals on which
they rest, the others being case and leadership. See also Constituency. - ANSWERSFields of Support
(1) Used variously to denote the vehicle for securing annual contributions, as in alumni fund; the goal of
a capital campaign; goals of a special program or project; or a philanthropic foundation. (2) (verb) To give
value to a trust, as to fund with securities or cash. - ANSWERSFund
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