CFRE 2024 Exam Questions & Answers 100% CORRECT
Components of a Communications Plan - ANSWERSA written calendar of contacts that considers:
-Segments within donor base
-Frequency and Reach with which you'll contact each segment
-Type of communications you'll send
-Cost and Goals of each co...
Components of a Communications Plan - ANSWERSA written calendar of contacts that considers:
-Segments within donor base
-Frequency and Reach with which you'll contact each segment
-Type of communications you'll send
-Cost and Goals of each communication effort
Ask the question: What do that want?
Benefits of Fundraising Programs for Orgs. - ANSWERS-Advancing orgs mission
-Developing stakeholders and partners in the mission
-Diversifying revenue streams
-Long-term flexibility and sustainability
Benefits of Fundraising for the Donor: - ANSWERS-Advancing a personal purpose or mission
-Sense of belonging to larger cause or community
-Satisfaction of making a difference, joy of giving
-Tangible benefits (recognition, financial)
Donor Acquisition strategies: - ANSWERS-Investment for the future, key to continuing to build donor
base
-Traditionally acquired through direct mail, or phone, or events, or digitally
(if peer-to-peer fundraising need to work to get the donor to an event, direct solicitation, etc. Peer-to-
peer is the best way!)
-Exchange or purchase lists
-Make sure it's highly focused!
-Sometime look at people who support other orgs.
, Relationship between Philanthropy and Fundraising - ANSWERSFundraising makes Philanthropy possible
Philanthropy is giving or time and/or money
Fund development makes philanthropy possible by bringing together a particular cause and donors and
prospects who are willing to invest in the cause.
What is creating a culture of philanthropy? - ANSWERSeducating everyone in your organization about
the value of giving and making clear the valuable role all constituents play in an organizations life. An
essential component of civic engagement and healthy community
Culture of Philanthropy - ANSWERSEveryone within the institution or organization, including recipients of
services and their families, and the board of directors or trustees, UNDERSTANDS, EMBRACES, AND ACTS
ON his or her roles and responsibilities in philanthropy and stewardship in a collaborative and donor‐
centric manner.
What is the definition of cultivation? - ANSWERSthe process of gradually developing interest of an
important prospective contribution through exposure to institution, people, needs and plans to the point
where a major gift is considered.
What is the purpose of cultivation (4) - ANSWERSadds prospects to donor base
helps move prospects to active and regular donors
aids in improving relationships
supports achieving the organization's mission.
Who should you involve in developing the cultivation plan? - ANSWERS-development officer
-CEO
-board of directors
-community volunteers
-program leader
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