2024 CFRE Exam Questions & Answers
100% CORRECT
Cost Per Dollar Raised - ANSWERSthe total cost to yield a single dollar of revenue aka Cost to Raise a
Dollar (CTRD)
Nucleus Gift - ANSWERSA major gift given in the initial stages of a campaign, typically at the start of the
campaign.
Elements of an Effective Case - ANSWERSA mission statement, goals, objectives, description of programs
and services, finances, governance, structure, staffing and organization, chart, facilities, and service,
delivery, description, planning and evaluation, and organizational history.
Cause Marketing - ANSWERSWhen a company donates to an organization in an amount that correlates
to the number of individual purchases of a company's product or services during a defined period of
time.
Data Mining - ANSWERSthe process of collecting, researching, analyzing, and segmenting information
about donors, prospective, donors, and volunteers.
Donor Qualifying - ANSWERSthe ongoing process of assessing linkage, ability, and interest of your donors
in order to match them with the right program, appeal, and amount.
Donor Rating - ANSWERSthe process by which current donors are evaluated by staff and volunteers
(board members) for the capacity to make a gift of significance (major gift, planned gift, lead gift, etc.)
Linkage - ANSWERSRefers to the connections, a donor or perspective donor has to your organization
and/or its mission. These could be in the form of experience (former alarm, program, participant),
connections with people (friend, relative, colleagues), shared values (advocacy, stage of life), and
personal history.
Frequency - ANSWERSRefers to how often a donor gives, and to which repeated appeals.
, Cultivation - ANSWERSA series of activities, to maintain and deepen relationships and engagement with
donors, prospective donors, and volunteers.
Segmentation - ANSWERSThe process of grouping donors and prospective donors into like categories in
order to more efficiently, allocate resources, and target appeals. Examples are by giving levels, giving
history, program interest, likely response format (email versus mail, appeal, for example), and other
groups.
Renewal rates - ANSWERSthe percentage of donors to an organization who make a subsequent gift to
the organization.
Solicitation History - ANSWERSA record of all donation requests made by the organization whether they
are successful or not. It includes both mass appeals (email, direct mail, etc.) and in-person asks of any
size.
Cost of Fundraising - ANSWERSThe sum of expenses related to fundraising efforts. These include salaries,
payroll taxes and benefits, supplies, marketing and advertising, occupancy costs, and other costs related
to development.
Major Gift Officer portfolio size - ANSWERSNo more than 150 prospects
Growth Rate - ANSWERSthe growth in number of donors and money raised
Feasibility study - ANSWERSThe final process of determining both organizational readiness and potential
consistent constituency support for a capital campaign or project. Typically performed by third-party
consultant or company specializing in this area.
Lead Gift - ANSWERSA significant donation (10% of the goal of a capital campaign or annual fund) that
establishes the campaign and sets a benchmark for others capable of giving at a similar level.
Peer-to-Peer Fundraising - ANSWERSWhen an individual personally fundraises directly from their friends,
network, or peer group for a specific organization or cause. The organization may control the payment
