The first step in creating AR perceptual GAP maps typically is to: - measure consumers
attribute perceptions using likert-type scale
Product features include all of the following, EXCEPT - benefits
Products that are inventions are called: - new-to-the-world products
DuPont's discovery of surlyn, a new material with hundreds of potential uses is an
example of which kind of opportunity? - a new resource
The product innovation charter (PIC) should flow and be consistent with the firm's: -
mission statement
The term "product platform" was initially associated with which of the below industries? -
automobile manufacturing
A product protocol emphasizes... - benefit
Which of the following observations is NOT true of lead users? - They do not stand to
gain much from solutions to problems
In order to better anticipate customer needs. Crunch Cereals Inc. sent their NPD team
members to visit the homes of U.S families that used their products. The research
suggested that customers that leave their homes to got o works in the morning would
like to have their cereal on the go. Based on this idea, Crunch Cereals came up with the
new "Drink'n Crunch" portable package. Which of the following may be the methodology
used to gather information regarding customer needs - observation/look
Which of the following techniques can suggest new product functions by creating as
many "verb-object" combinations as possible? - product function analysis
The America-First Corporation is preparing to staff its new product development (NPD)
department. In order to identify and choose more creative people, the fir should
probably screen the applicants using the: - Myer-Briggs Type Indicator (MBTI)
The practice of citing the advantages of a proposal idea before addressing the
shortcomings in a "positive manner" is called - Itemized response
Which of the following internal records is most likely to serve as a psychological
projective technique that many reveal the products sought by current users/consumers -
complaint files
, Which of the following statements is NOT necessarily true regarding a focus group? - It
is the least costly method of information gathering
(p.6) Well-known business writer, Gary Hamel, has described _____ as "the most
important business issue of our time." - Radical Innovation
(p. 6) Which of the following statements is true regarding a new product? - A successful
new product does more good for a firm than anything else that can happen
Which of the following statements is NOT true with regard to new product development?
- The new products process is exceedingly simple and can be used easily to increase
profits.
p. 7) The best product-developing firms require about _____ ideas to generate one
winning product. - Four
(p. 7) With reference to the new products process, when the firm ____, it is called the
ready—fire—aim approach. - does not do the required homework before beginning
development
(p. 8) Product development has become more challenging due to: - increased
globalization.
(p. 10) Which of the following firms will have the most effective global new product
programs? - Firms with a global innovation culture
(p. 12) Which of the following best represents rules of thumb that firms have found work
for them? - Heuristics
(p. 14) Which of the following new product categories is also known as flanker brands? -
Line extensions
(p. 14) When a current product of a company has been enhanced to better serve
consumer needs, it will fall in this new product category. - Product Improvements
Products that take a firm into a category or market new to it are best described as: -
new-to-the-firm products
(p. 14) After years of producing powder and liquid dishwashing detergents, the Ace
Corporation has recently introduced a single-load, scented, gel detergent encased in
water-soluble bags designed to fit dishwasher detergent trays. The firm's new product is
best described as a(n): - addition to an existing product line.
(p. 14) _____ refer to products retargeted for a new use or application. - Repositionings
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