Exam (elaborations)
Bookkeeping Week 6 Questions and Answers 2024
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Exam of 3 pages for the course Bookkeeping at Bookkeeping (Bookkeeping Week 6)
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Bookkeeping Week 6When you are just starting your bookkeeping business, which of the following should
you do regarding your target market? - answer Take whatever business comes your
way
Before you start trying to market your services to prospective clients, you should decide
which types of clients you want to attract. These are your "target" markets. It can be
tempting for a new bookkeeper to say something like "I'll do bookkeeping for anyone
who will pay me to do it!" Avoid the temptation. It is costly and time-consuming to try to
market your business to "everyone" and the truth is that some people will be more
interested than others in the services you have to offer. In fact, people are more likely to
hire you if they see you as an "expert" who specializes in providing services that they
need. When you are just starting out, of course you might take whatever business
comes your way, which is not a bad thing. Bookkeeping services are very similar across
a wide variety of industries, and serving a variety of clients as you begin to establish
your business can help you to get a sense of which "niches" you want to focus your
marketing efforts on in the future. Once you start getting more business, you may be
able to give up work you find less rewarding and spend your time on clients and projects
you find most rewarding.
What is "the web of associations that come to mind when customers think about your
bookkeeping business" called? - answer Your brand
Your brand is more than just your trademark; it's the web of associations that come to
mind when customers think about your bookkeeping consulting business. It's a
reflection of your business's identity.
Which part is the most important part, the "heart", of your portfolio? - answerSamples of
your work
Samples of your work are the heart of your portfolio, so include any documents,
templates, tools, photos, videos, and any other materials that best show off your skills,
practices, and expertise. They say a picture is worth a thousand words, and nowhere is
this truer than when you are trying to sell yourself as being talented, professional,
capable, and organized. However, a picture with a few lines of text to give it context and
a story can say that much more.
What is the best thing about marketing your business? - answerYou control the
message, from how it looks to who gets it
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