What aren't you allowed to do while advertising - use deceptive or misleading advertising to induce
price
What terms cannot be used when discussing trade in allowance? - - We will pay up to
- appraise your own vehicle
- as much as
what wording can you NOT use in advertisements unless the dealership is going out of business - - close
out
- last of remaining
Do you always have to disclose when a vehicle has been flood damaged - yes
MSRP - a label on the window of a car that has information on standard equipment, base price,
transport method, assembly point, receiving dealer
Are MSRPs required for trucks? - no
Dealer Supplemental Price Label - a label that lists optional equipment or accessories installed by the
dealership
Wisconsin Buyers Guide - the results of a safety inspection
when is the Wisconsin Buyers Guide not required - - trucks over 16,000 pounds
- demo vehicles
- unrepaired salvage
- leased vehicles that are bought after the leasing period is up
, what must you include about the model year - model year, whether or not it's used or new, or "one-
owner" when applicable
what must be ensured to list a vehicle as available - that there is enough available or that it can be
delivered within a reasonable time
Do you need to include the dealership name in advertisements? - yes
If a product is only free with purchase necessary what wording would you use instead of "free" -
included with
Title Brand - info on the title containing terms such as
- buyback, modified, former police vehicle etc.
How long does a dealership have to deliver the application for a title/registration on a bought vehicle? -
7 days after delivery
MVII - a WI title and license plate application for transferring ownership
when can dealer plates NOT be used - - on rental vehicles
- on vehicles that are not for sale
Which COPIED documents need to be kept by the dealership for a minimum of 5 years? - purchase
contracts, applications for titles and registration, odometer statements, cosigning agreements, factory
invoices, power of attorney forms, titles
Which ORIGINAL documents need to be kept by the dealership for a minimum of 5 years? - log books
and the Wisconsin Buyers Guide
Dealership Group - 2 or more dealerships with the same majority owner
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