Mizzou Management 3300 Pelikan
A company uses radio frequency identification (RFID) tags to keep track of its
inventory. This is an example of the impact of technology in the area of _____. -
✔✔Operations
A firm can benefit from high switching costs, even when rivals offer free products. -
✔✔True
A major threat to the FreshDirect model is: - ✔✔potential entry of better funded,
growth-seeking rivals
A manager's decision making is often shaped by its perception of the competition.
Which of the following does Netflix see as being in competition with the firm? -
✔✔video games
magazines
DVD's
Amazon Prime 10
0%
According to an independent study, Zara books some 85 percent of its products at full
price compared to the industry average markdown ratio of 50 percent. This is made
possible by: - ✔✔the practice of having limited production runs of its designs.
Another reason fueling the boom in fast-growing technology services is
___________________, which, when done right, can virally spread awareness of a
firm with nary a dime of conventional ad spending. - ✔✔App stores
As a small business owner, you might use an affiliate to promote your products and
services online. What is a potential challenge of working with a single affiliate? -
✔✔The affiliate may limit your ability to work with others.
By going public, Netflix encountered competition from the large, established firms
Wal-Mart and Blockbuster. What aspect of Netflix going public lured these firms into the
market? - ✔✔By going public, Netflix was required to disclose its financial position.
, Collaborative filtering is a technology that allows customers to meet and select titles for
viewing parties. - ✔✔False
Crowdsourcing tools and question-and-answer sites like _____ allow firms to reach out
for expertise beyond their organizations. - ✔✔Quora
David Karp, founder of the website Tumblr, sold the website to Google for $1.1 Billion. -
✔✔False
Dell, previously the world's number one PC manufacturer, has seen its market share
shrink because of rivals copying its value chain and reducing the price advantage it
enjoyed over rivals. Dell's present struggles: - ✔✔underscore the importance of
continually assessing a firm's strategic position among changing market conditions.
Early attempts at the online grocery business were unsuccessful because -
✔✔consumers were fine with the conventional way of shopping.
Entry into the online grocery market can be 10costly
0% for FreshDirect competitors because
- ✔✔
Experts working in the area of _____ work to make sure systems are easy to use,
while people working in the area of _____ work to leverage technology to make firms
more efficient. - ✔✔user-interface design; process design
Factors such as weather, natural disaster, terrorism, labor strife, or political unrest can
shut down a firm's operations. Which of the following is one of the measures taken by
firms to hedge such risks? - ✔✔Spreading productions facilities across the globe
Firms like Blockbuster, Sotheby's, and Barnes & Noble were put at risk by operating
under the following platitude: - ✔✔Follow, don't lead
FreshDirect opted for customer-focused error handling because - ✔✔it was less
expensive than losing a lifetime of orders from the customer.
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