Brand values: passion, honesty, accountability, innovation, community, and
opportunity for everyone.
What is a "KPI" (Key Performance Indicator) - to measure success?
Average utilization percentage: 80%
(workout traffic divided by total number of classes times total capacity per class)
Average closing percentage: 60%
(New Joins split by Total Intro Offers).
Franchisor - A person or company that grants a franchise.
A franchisee is the person or company to whom a franchise is granted.
Franchise is the right or license provided by a firm to an individual or group to
market its products or services in a defined zone.
, Area Developer - an individual who enters into an agreement to develop a set
number of franchise units over a defined territory, the master franchise.
The head coach and sales staff report to the ANSWER studio manager.
Franchise disclosure agreement (FDD) – ANSWER document supplied to the
franchise stating all information a/b corporation can legally provide.
Franchise Agreement (FA) - A legal agreement describing the franchisee's ten-year
commitment.
Franchise secret sauce: people, process, product, and promotions = profit.
OTF offers five types of classes: ANSWER - 60-minute 2G
-60 min 3G
-90 minutes 2G or 3G
-45 minutes 2G only*
-lift 45
OTF's out-of-studio offerings - ANSWER -OTF live (interactive experience that
delivers workouts directly to you)
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