Banking For Marketing An Introduction 14th Edition With question And Answer 2024 Graded A+
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Course
An Introduction
Institution
An Introduction
Banking For Marketing An Introduction 14th
Edition With question And Answer 2024 Graded
A+
Cross-selling - ANSWER-Sometimes at McDonald's your cashier will ask you, "Do you
want fries with that?" What is this an example of?
A car salesperson asking if a customer wants to get a "sport package" ...
Banking For Marketing An Introduction 14th
Edition With question And Answer 2024 Graded
A+
, Cross-selling - ANSWER-Sometimes at McDonald's your cashier will ask you, "Do you
want fries with that?" What is this an example of?
A car salesperson asking if a customer wants to get a "sport package" for a car she is
buying. - ANSWER-An example of up-selling?
Descriptive - ANSWER-Toys "R" Us is the name of a major retailer that sells toys and
other kids products. What type of name is Toys "R" Us?
Superlative - ANSWER-The tagline for Disneyland is "The Happiest Place on Earth."
What type of tagline is this?
The motivation to elaborate and the ability to elaborate. - ANSWER-Under the
Elaboration Likelihood Model, a firm should only use central routing in their marketing
messaging if customers have:
"You should use this product." - ANSWER-If a company has used a celebrity
endorsement in an "imperative mode," what message is the celebrity conveying?
Evoked set - ANSWER-Jane goes to buy a laptop. There are 53 available models in the
world. Jane has heard of 12 of these models, of which she is considering buying 4
models. In this example, what is the number 12 referred to as?
Perceived performance - ANSWER-For customer satisfaction, should a company be
more concerned with actual performance or perceived performance?
Popularity - ANSWER-Jonah Berger's STEPPS framework helps us understand which
messages catch on and get shared. Which of the following is NOT one of the factors in
the STEPPS framework?
Frame of reference - ANSWER-When Steve Jobs updated his company name from
Apple Computer to Apple in 2007, which part of the brand positioning was he changing?
Generation Y cohor - ANSWER-They were born between 1977 and and 1997.
They appreciate free content, access to wireless internet, and customization.
They account for 30% of the population.
Geographic - ANSWER-PRIZM is a segmentation scheme that defines the country
based on what type of clusters?
Customer - ANSWER-In a buyer's market, the buyer has the power and the market is
______-focused.
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