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COMM 310 Content Analysis _ (DETAILED ANSWERS) Semester 1 2024 - DISTINCTION GUARANTEED.pdf
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COMM 310 Content Analysis _ (DETAILED ANSWERS) Semester 1 2024 - DISTINCTION GUARANTEED.pdf
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8/2/24, 5:40 AMCOMM 310 Content Analysis
Jeremiah
Terms in this set (21)
a research technique for the objective, systematic, and quantitive description of the
manifest content of communication...
making replicable and valid inferences from tests to the contexts of their use
- how the object of analysis, content, is conceived
content analysis
- provides new insights
- increases researcher understanding
- informs practical actions
- scientific tool
when should you select a content analysis as when your unit of analysis is some type of media
your method?
techniques should be reliable and replicable
most important form of reliability replicability
- texts
- maps
- works of art
- images
content analysis includes
- sounds
- signs
- symbols
- numerical records
- definitions that take content to be inherent in text
3 definitions of research method in content - definitions that take content to be a property of the source of a text
analysis - definitions that take content to emerge in the process of a researcher analyzing a text
relative to a particular context
for a process to replicable it must be... governed by rules, explicitly stated and applied equally to all units of analysis
1. define research problem
2. select media and sample
3. define analytical categories
steps of content analysis
4. construct coding schedule
5. pilot coding schedule/ check reliability
6. data prep/ analysis
COMM 310 Content Analysis
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