CHAMPIONS SCHOOL OF REAL ESTATE MARKETING SAE EXAM
ACTUAL EXAM COMPLETE QUESTIONS AND DETAILED
SOLUTIONS 2024-2025 UPDATE JUST RELEASED
Price - ANSWER-The most common reason a property fails to sell is __________.
QUESTION: Marketing - ANSWER-Matching human needs with goods or services to meet those
needs is the process of ____
QUESTION: agent - ANSWER-Problem solving is a key personality trait of a successful ___
QUESTION: D in AIDA stand for - ANSWER-Desire
QUESTION: Four P's of Marketing - ANSWER-Product, Price, Place, Promotion
QUESTION: A-I-D-A - ANSWER-The four psychological steps of a sale, attention, interest, desire,
and action
QUESTION: To be an effective problem solver, it is beneficial to understand basic ----------human
needs and the involved in a sale. - ANSWER-psychological steps
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QUESTION: Emotional Phases of a Purchase - ANSWER-The emotional phases are:
1. Attention - the buyer's attention is caught by an item, advertisement, sign or whatever.
Interest can be aroused once you have the buyers' attention.
2. Interest - a more advanced stage of attention, interest, is developed by giving facts and
details about a property or demonstrating is suitability to the buyer. When a significant amount
of interest can be generated, enthusiasm or desire takes hold.
3. Desire - the buyer begins to picture himself in the home - enjoying the amenities it has to
offer. They begin to appreciate your perception in tying them to this particular property.
4. Act - the buyer is ready to buy, or act on his desires.
QUESTION: Amenities - ANSWER-This can be defined as expected benefits to be received as a
result of ownership
QUESTION: SWOT analysis - ANSWER-Analyzing strengths, weaknesses, opportunities, and
threats is referred to as ...
QUESTION: CMA - ANSWER-A report prepared by an agent to help a seller realistically price
their property is a
QUESTION: Market Research - ANSWER-Gathering data, analyzing it and drawing conclusions
based on it describes
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QUESTION: Market research can be conducted for a variety of reasons: - ANSWER-• To monitor
current marketing performance
• To evaluate potential marketing activities
• To improve marketing as a process
• To create or test ideas and approaches
• To identify market opportunities and threats
• To identify the agent's (or team's, or office's) strengths and weaknesses
• To determine the direction of the market
QUESTION: Which of the following could potentially be a weakness? - ANSWER-++a. An agent
uses a flip phone for business calls and has not set up a voicemail box
b. An agent regularly contacts people in her sphere of influence to touch base.
c. An agent joins the local board of REALTORS
d. All of these are potentially considered weaknesses
QUESTION: Why might a real estate professional perform market research? - ANSWER-a. To
determine the direction of the market
b. To monitor current marketing performance
c. To identify new market opportunities
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++ d. All of these are reasons to perform market research
QUESTION: The __________ Analysis is an excellent source for marketing research. - ANSWER-
SWOT
QUESTION: For sale by owner - ANSWER-The acronym FSBO stands for
QUESTION: cold calling - ANSWER-Another name for telemarketing is called
QUESTION: Geographic Farming - ANSWER-Working a market based on location is called
QUESTION: In term of marketing what is a farm? - ANSWER-A farm is a part of the area that is
serviced by your firm
QUESTION: Which is a common technique used in prospecting listings? - ANSWER-cold call
mail
door to door
QUESTION: Multiple Choice - Read the scenario and answer the questions that follow. Janie has
been spending thousands of dollars on marketing materials without realizing much of a return
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