Persuassion correct answers The potential to change someone's mind through messages
Social Influence correct answers The many ways people affect one another
Social Psychology correct answers The study of feelings
Behavioral Economics correct answers Incorporates insights from psychology in...
SI 334 Midterm || with 100% Correct Answers.
Persuassion correct answers The potential to change someone's mind through messages
Social Influence correct answers The many ways people affect one another
Social Psychology correct answers The study of feelings
Behavioral Economics correct answers Incorporates insights from psychology into economic models of decision-making
Counterfactual correct answers What would have happened had this one aspect not changed
Experiment correct answers A research method in which an investigator manipulates one or more factors to observe the effect on some behavior or mental process
Randomization correct answers Subset of target population split into treatment and control group
Lab experiments correct answers Artificial environments, convenient subject pools, subjects are aware they are being studied
Field experiments correct answers Naturalistic settings, non-student subjects , subjects typically don't know that they are being studied
Lab correct answers Which is more realistic: lab or field studies?
Economic correct answers Which are more abstract: Psychology or economic experiments
It may or may not be correct answers Is social influence intentional?
Yes correct answers Is persuasion intentional?
System 1 thinking correct answers Automatic, rapid, intuitive, little or no effort
System 2 thinking correct answers A deliberate and self-conscious thought process
elaboration likelihood model correct answers Effectiveness of persuasive messages depends on the thinking mode of the target audience
Quality of argument correct answers What factors promote attitude change when system 2 thinking is being used?
Source attractiveness, fame, expertise, number and length of argument, consensus correct answers What factors promote attitude change when using System 1 thinking? they have the motivation to devote time and energy and the ability to process the message in depth correct answers When do people engage in central processing?
Who (source of message), what, to whom correct answers What are the three W's of the Yale school approach?
Primary Effect correct answers Information presented early is the most persuasive because first impressions are important
Recency Effect correct answers Information presented last is more influential, because it is more available in memory
If two advertisements are shown with some time in between and feedback is following immediately after the second ad. correct answers When is the recency effect more likely to impact behavior?
Yes correct answers Does cognition vary in people?
Give them high-quality arguments correct answers how do you persuade people with high needs for cognition?
no correct answers Does mood equate to emotion?
The mood of the audience correct answers Messages are more persuasive when you match the mood of the ad with what?
Positive correct answers Are messages more effective when associated with positive or negative emotions?
Selection Bias correct answers Sample population already has commonality making the data skewed
Effective under certain conditions, not everyday life situations correct answers Are subliminal advertisements effective?
Mental Processes correct answers What does social psychology investigate?
Empirical work correct answers How do we find what works and what doesn't work when conducting studies?
Theory correct answers What do we use to understand why certain persuasion pricipals and techniques work?
bounded rationality, Bounded willpower, bounded self-interest correct answers What are the three B's
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