BUS 100 Final- Illinois State University || All Questions Answered Correctly.
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Course
BUS 100
Institution
BUS 100
Effective Communications correct answers -managers must have a clear understanding of culture
-must transmit the culture to others within organization (i.e., training and orientation for newcomers often include info about the firms culture
Barriers to effective communication correct answers phy...
BUS 100 Final- Illinois State University || All Questions Answered Correctly.
Effective Communications correct answers -managers must have a clear understanding of culture
-must transmit the culture to others within organization (i.e., training and orientation for newcomers often include info about the firms culture
Barriers to effective communication correct answers physical setting, speaker, body language
3 considerations when communicating to an audience correct answers Verbal, Vocal, Visual
active voice correct answers the subject performs the action
passive voice correct answers Subject of sentence is not doing the action that is described by the verb (receiving)
5 keys to writing a proper email correct answers 1. short and to the point
2. Proofread
3. Make good use of subject lines
4. Don't over communicate 5. Be polite
five key parts to a presentation correct answers -eye contact
-enthusiasm
-minimally reading off of notes
-confidence
-use floor space
What is marketing? correct answers Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers,
clients, partners, and society at large.
What is the key component of marketing? correct answers customers
What is a target market? correct answers a particular group of consumers at which a product or service is aimed.
What are the. four variables of the marketing mix? (Four P's) correct answers place, product, price, promo
place correct answers having the product available where and when targeted customers want to buy it
product correct answers service or tangible good that satisfies the target customer's wants- essential promotions correct answers the specific blend of advertising, public relations, personal selling, and direct-marketing tools that the company uses to persuasively communicate customer value and build customer relationships
Price correct answers Value of the product determined by the producers (selling price)
exchange correct answers the trade of things of value between the buyer and the seller so that each is better off as a result
value correct answers A customer's subjective assessment of benefits relative to costs in determining the worth of a product
Stakeholders correct answers All the people who stand to gain or lose by the policies and activities of a business and whose concerns the business needs to address.
Examples of factors that affect the marketing mix but aren't controllable? correct answers society/culture, economics, politics, technology, competition
three steps in implementing the marketing concept correct answers 1. determine target market
2. find needs/wants of customer/target market
3. deliver needs to target market
marketing concept correct answers making customers needs a priority over everything; holds organizational goals, knows the needs of target market, and delivers these needs to customers
What is CRM? correct answers Customer relationship management: using information about customers to create marketing strategies that develop and sustain desirable customer relationships.
Customer Lifetime Value (CLV) correct answers a measure of a customer's worth (sales minus costs) to a business over one's lifetime
What is green marketing? correct answers marketing efforts to produce, promote, and reclaim environmentally sensitive products
accountant vs bookkeeper correct answers bookkeeper: responsible for the recording of financial transactions
accountant: responsible for interpreting, classifying, analyzing, reporting and summarizing financial data
What is AIS? (accounting information system) correct answers collects and processes transaction
data, disseminates the information to interested parties
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