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FBLA Advertising Test With Questions And 100% ALL CORRECT ANSWERS
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FBLA Advertising Test With Questions And 100% ALL CORRECT ANSWERS
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1/7 Pre JACKLINE FBLA Advertising Test With Questions And 100 % ALL CORRECT ANSWERS Terms in this set (128) promotional advertising advertising designed to increase sales institutional advertising the process used to try to create a favorable image for a company and foster goodwill in the marketplace media the avenues through which messages are delivered; also known as channels print media newspapers, magazines, direct mail, signs, and billboards used in advertising transit advertising advertising found on public transportation broadcast media radio and television online advertising a form of advertising that uses either email or the World Wide Web 2/7 specialty media relatively inexpensive, useful items featuring an advertiser's name or logo that are given away; also known as giveaways or advertising specialties media planning the process of selecting the advertising media and deciding the time or space in which the ads should appear to accomplish a marketing objective advertisement paid public announcement persuading you to buy an item or a service advertising agency company made up of professionals who specialize in providing creative and business services involved in planning, preparing, and placing advertisements advertising plan the thinking and tasks needed to achieve a successful advertising campaign that fits into the advertiser's marketing strategy advertising research the thorough investigation of the planning, preparation, and placement of advertisments art everything in the advertisement that is not copy, including the illustration and design banner ad paid advertising on a web site benefit the advantage the consumer gets from a feature coincidental studies measurement tools that provide real-time information about the campaign's impact community a group of people with a common characteristic or interest living within a larger society competitor analysis part of the advertising plan that examines the identity, strengths, and weaknesses of the competition and competing product consumer someone who uses a product consumer behavior everything that affects or is affected by human consumption creative boutique specializes in developing creative concepts, writing creative text, and providing artistic services creative plan guideline to creating and constructing the advertising message that coordinates the copywriting, art, and media culture integrated pattern of behavior, knowledge, and beliefs that are acquired from a group and passed on to future generationsThe benefits of buying summaries with Stuvia:
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