Exam (elaborations)
man 320f exam with correct answers
- Course
- Institution
man 320f exam with correct answers
[Show more]
Content preview
man 320f exam with correct answerstechnology and globalization - Answer -info becomes immediately available
internet causing accelerated commoditization
niche markets quickly disapper
the iPod was so successful because it was a - Answer -fully-integrated product
blue ocean strategy
blue ocean - Answer -create new group of consumers
create industry not in existence
most blue oceans created within red oceans
lessons from venture capital - Answer -dell and whole foods - two successful comapanies out of Austin
why wouldn't you invest?
dell college dropout and whole food niche, hippie market
six key success factors - Answer -Market Opportunity x6 - Answer -winning strategic apporach involves value innovation
reduce the cost and increase the value for buyers
break the "value-cost" trade off
why are some organizations more successful than others? - Answer -toyota and hybrid vehicles
- started planning because world powers were emerging and they would be using natural sources - strategy is a long term plan for success
strategic plan in a plan that identifies critical direction and allocation of resources
strategic management - Answer -process through which organization
analyze and learn from stakeholders
establish strategic direction
create strategies
execute strategies broad environment - Answer -socio-cultural: government, immigration, terrorism, military, global energy, healthcare technological
political: regulators, collectors, courts , law makers
economic: economic growth, interest rates, trade deficits
task environment - Answer -customers
suppliers competitors
mission and vision - Answer -mission: reflects what an organization is used for decision making and resource allocation
vision: looking-forward
competitive forces - Answer -entire industry is in the center of the model
five forces
power of customers: small number of customers, high volume purchases, products undifferentiated, easily switch from one seller to another power of suppliers: small number of suppliers, few substituted, suppliers not dependent on buyer, industry must have product, costly to switch threat of potential entrants availability and comparability of substitutes: from another industry, placing a ceiling on price
competition among competitors: slow industry growth, high fixed costs, undifferentiated products, large number of competitors
generate superior profits - Answer -scalability
strong brand
cost reductions
CSD general facts - Answer -worldwide consumption CSD- 5 gallons
majority of profit outside of US
coke has over 3300 products
#1 beverage after water
americans consume over 40 gallons
2016: bottled water exceeded CSD
barriers to entry - Answer -brand equity
limited shelf space, vending slots, and fountains bottling system very capital intensive and exclusive
scale economies in advertising - Answer -coke spent $15 million
dr. pepper spent $19 million
gatorade spent $38 million
how can they charge when water is free - Answer -substitutes not always available
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller millyphilip. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $11.49. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
76202 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now