Business
Research
Methods
(BRM)
Chapter
1
Categorical
Variable
-
ANS-A
Variable
that
simply
places
an
individual
into
one
of
several
groups
or
categories
Census
-
ANS-A
sample
survey
that
attempts
to
include
the
entire
population
in
the
sample.
Data
-
ANS-The
actual
measurements
recorded
for
individuals.
Experiement
-
ANS-Deliberately
imposes
some
treatment
on
individuals
in
order
to
observe
their
responses
Individuals
-
ANS-The
objects
described
by
a
set
of
data.
-
It
can
be
people,
animals,
or
things.
Numerical
Variable
-
ANS-A
Variable
that
takes
numerical
values
for
which
arithmetic
operations
such
as
adding
and
averaging
make
sense.
-
Also
referred
to
as
Quantitative
Variable
Observational
Study
-
ANS-Observes
individuals
and
measures
variables
of
interest
but
does
not
intervene
in
order
to
influence
the
responses.
Population
-
ANS-A
statistical
study
is
the
entire
group
of
individuals
about
which
we
want
information.
Response
Variable
-
ANS-Variable
that
measures
an
outcome
or
result
of
a
study.
Sample
-
ANS-The
part
of
the
population
from
which
we
actually
collect
information
and
is
used
to
draw
conclusions
about
the
whole.
Statistics
-
ANS-The
science
(or
art)
of
data.
Variable
-
ANS-Any
characteristic
of
an
individual.
-
It
can
take
different
values
for
different
individuals.
What
do
Experiments
do?
-
ANS-Actually
do
something
to
individuals
in
order
to
see
how
they
respond.
What
does
a
Census
do?
-
ANS-Attempts
to
measure
every
individual
in
a
population.
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