LOMA 291: Module 2 Exam Questions and Answers
Omnichannel Distribution - Answer -Form of distribution that enables personalized sales
to customers through multiple, integrated communication channels.
Allows customers to choose how they wish to engage with the insurer and enables companies to create personalized interactions with customers and business partners.
Methods to Engage with Customers - Answer -- Face to Face
- Phone
- Direct Mail/Email
- Online
- Print and Broadcast Media
- Worksite Marketing
- Location Selling
Face to Face
(In Field Agents) - Answer -During these meetings, the financial professional:
1. Identifies the prospect's financial needs.
2. Develops a proposal that recommends one or more insurance products to meet the identified needs. 3. Presents the proposal to the prospect in hopes of completing a sale.
4. If the sale is successful, assists the customer in applying for the product, submits the application, and delivers the policy.
Phone
(Direct Sales, Employee Sales) - Answer -Share information with customers over the phone. Prospect or insurer/financial professional will initiate contact. Regulatory restrictions limit the degree to which insurers can make unsolicited sales calls to prospective customers.
Direct Mail or Email
(Leads) - Answer -Distribution of insurance sales materials through a mail service; letters, brochures, flyers. The target market might be reads of a particular publication or holders of a particular credit card.
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