Exam (elaborations)
MKTG 4500 FINAL EXAM WITH ALL QUESTIONS AND ANSWERS LATEST UPDATE 2024
- Course
- Institution
MKTG 4500 FINAL EXAM WITH ALL QUESTIONS AND ANSWERS LATEST UPDATE 2024
[Show more]
Content preview
MKTG 4500 FINAL EXAM WITH ALL QUESTIONSAND ANSWERS LATEST UPDATE 2024 Which of the following social media expense do you want to
track so you can calculate ROI on your marketing
campaigns?
Work hours
Agency or freelance costs
Social media software and services Content development expenses
All the above -ANSWER All of the above
True or false: Ephemeral stories are quick bits of content,
both video and photo, often with fun filters and "stickers"
that disappear after a short period of time (1-24 hours). -
ANSWER True
Which network has the longest life for a piece of content? Facebook
Snapch
at
Pinterest -ANSWERPinterest
True or false? A buyer persona is as important as business objectives when developing a social media strategy. - ANSWER
True
Ask for various Exams or Study materials from (arthurmurphy121@gmail.com) Why would you want a service to help you manage and
discover influence?
To help you discover what hashtags are working the best To determine which channels are the most important
Ask for various Exams or Study materials from (arthurmurphy121@gmail.com) To know what type of customer information to regularly monitor
To identify individuals who have the biggest following and high social clout -ANSWERTo identify individuals who have the biggest following and high social clout
True or false? The best way to choose the right social media
tool is to think about your business goals, then narrow down
your choices based on that goal criteria. -ANSWERTrue
What do senior leaders care about when it comes to your social media plan? Choose all that apply.
Sentiment
Competitive advantage Click-
through rates Customer satisfaction
Number of social followers -ANSWERCompetitive Advantage & Customer Satisfaction
True or false? Simon Sinek says that people want to buy what you have. They don't care about what you believe. - ANSWER
False
True or False? In social media, a service level agreement (SLA) refers to how much time passes between when a customer reaches out and when the company responds. -
ANSWERTrue
What is the biggest challenge that most social media practitioners have?
Ask for various Exams or Study materials from (arthurmurphy121@gmail.com) Hiring the right number of people Developing the right amount of content Getting executive buy-in for social ideas
Retaining customers -ANSWERGetting executive buy-in for social ideas
Ask for various Exams or Study materials from (arthurmurphy121@gmail.com)
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Abdinurse. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $15.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
81298 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now