Exam (elaborations)
mkt 4440 exam 1 || Questions and 100% Verified Answers.
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A set of 95 theses organised as a call to action (CTA) for businesses operating within a newly connected marketplace, published in 1999. While some of the book's claims have failed to materialise, it was an early source of guidelines for social media and obtained a cultlike following. correct answe...
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