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APMP Study Guide Session 2 Questions and Answers
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APMP Study Guide Session 2 Questions and Answers
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APMP Study Guide Session 2 Questions and AnswersWhat is the main purpose for developing proposal strategy? - Answer -To drive proposal
tactics and actions
Which of the following would best demonstrate a customer-focused proposal? - Answer -Compliance and responsiveness
Which of these statements best describes a theme statement? - Answer -Theme statements link discriminating features and benefits
Which is the best choice to convey realism and authenticity? - Answer -Horizontal and vertical shapes
Which of the following is the most powerful to include whether or not pricing is allowed in your Executive Summary? - Answer -Differentiators
During which activity might you use a mind map? - Answer -Content plan development
Which of the following statements is a key principle of writing clearly in a proposal: - Answer -Use simple words with precision to make sure your reader understands
What should be the starting point for developing a business development process? - Answer -Clear definitions of roles and responsibilities for each phase
Which of the following reflects the proper relationship of value, price, and customer budget for a successful bid? - Answer -Value is greater than price; budget is greater than price
Which of the following is an incorrect application of principles of clear writing? - Answer -Place new information before old information in a sentence
In what order should you respond to a list of RFP requirements? - Answer -In a logical sequence mirroring the relationship between the items
Given the following options, which will customers typically choose? - Answer -The option that maximizes value
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