Exam (elaborations)
MARKETING REVISION EXAM AND ALL CORRECT ANSWERS.
- Course
- Institution
4 Ps - Answer 1. Product- variety, quality, design, features, brand name, packaging 2. Price- list price, discounts, allowances, payment period 3. Promotion- advertising, personal selling, sales promotion, public relations 4. Place- channels, coverage, locations, inventory, transportation, lo...
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