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ESB Practice Exam Questions and Answers 100% Correct | Updated 2024
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ESB Practice Exam Questions and Answers 100% Correct | Updated 2024
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ESB Practice Exam Questions and Answers100% Correct | Updated 2024
T/F Trademark licensing is used for brand names, logos, or slogans - ANSWER
True
This segment describes the benefits to customers based on their wants or needs
and how they use the product - ANSWER Behavioral
T/F Trade secret licensing must be registered with the gov - ANSWER True
T/F The design thinking process places a high emphasis on developing customer
empathy - ANSWER True
T/F The design thinking process aims to develop solutions to problems -
ANSWER True
You want to buy a gift shop in a popular location within a large town. Which three
factors will help you determine if the business opportunity is viable? - ANSWER
- Financing requirements
- Revenues and cost
- Market Size
T/F Affiliate sales programs offer commissions to companies who sell their
products - ANSWER True
, Which two marketing platforms are examples of owned media - ANSWER -
Websites
- Blogs
What does a CFO (chief financial officer) do? - ANSWER Creates budgets and
financial strategies
(CEO- chief executive officer, CIO-chief information officer, COO- chief operating
officer)
Which two services does direct distribution provide that fulfilment centers do not
- ANSWER - Product marketing
- Product manufacturing
T/F The design thinking process aims to develop a product based on the designer's
needs - ANSWER False
T/F Fixed cost are expenses that have to be paid by the company, regardless of
changes in revenue - ANSWER True
T/F An S corp, is suitable for internal companies with at least 100 shareholders -
ANSWER Flase
T/F Variable cost depend on the increase or decrease in the amount or services a
product has sold - ANSWER True
T/F Value engineering changes the purpose of the product - ANSWER False
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