Exam (elaborations)
COM2604 Assignment 1 (COMPLETE ANSWERS) Semester 2 2024 (817738) - DUE 21 August 2024
- Course
- Institution
- Book
COM2604 Assignment 1 (COMPLETE ANSWERS) Semester 2 2024 (817738) - DUE 21 August 2024
[Show more]
Connected book
Book Title:
Author(s):
- Edition:
- ISBN:
- Edition:
More summaries for
-
COM2604 Assignment 1 (COMPLETE ANSWERS) Semester 2 2024 (817738) - DUE 21 August 2024 full solution
-
COM2604 Assignment 1 (COMPLETE ANSWERS) Semester 2 2024 (817738) - DUE 21 August 2024 ; 100% TRUSTED Complete, trusted solutions and explanations.
-
COM2604 Assignment 1 Unlock your path to success with the meticulously crafted solution for COM2604 Assignment 1 . This comprehensive guide not only provides accurate answers to the questions but also...
Seller
Follow
THEBLAZE1
Reviews received
Content preview
, COM2604 Assignment 1 (COMPLETE ANSWERS) Semester 22024 (817738) - DUE 21 August 2024 ; 100% TRUSTED
Complete, trusted solutions and explanations.
QUESTION 1 STUDY UNIT 3 Approaches to the study of mass
communication When we attempt to describe, interpret, evaluate and
predict a phenomenon, in this case mass communication, understanding
said phenomenon is key. Various factors influence this. 1.1 In a short
paragraph, present a well-formulated definition of mass communication
using your own examples to substantiate your answer. (5) 1.2 Further to
the above, there are various perspectives on mass communication. Briefly
mention each of these and their specific emphasis. (5) 1.3 The theoretical
approach you use also holds certain implications for your understanding of
mass communication. Briefly discuss the main characteristics of the two
approaches listed below: 1.3.1 The technological determinism approach.
(5) 1.3.2 The poststructionalist/postmodern approach. (5) [TOTAL 20]
1.1 Definition of Mass Communication
Mass communication refers to the process of transmitting information, ideas, and
messages to a large and diverse audience through various media channels. This
phenomenon involves the dissemination of content via mediums such as television,
radio, newspapers, and digital platforms. For instance, a nationwide broadcast of a
breaking news event on television allows millions of viewers to receive the same
information simultaneously. Similarly, a viral social media post can reach a global
audience in seconds, illustrating how mass communication facilitates the
widespread distribution of content.
1.2 Perspectives on Mass Communication
1. Functionalist Perspective: Emphasizes how mass communication serves
societal functions such as information dissemination, social integration, and
entertainment. It views media as a tool for maintaining social stability and
cohesion.
2. Conflict Perspective: Focuses on how mass communication reflects and
reinforces power imbalances and inequalities within society. It argues that
media often perpetuates the interests of dominant groups while
marginalizing others.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller THEBLAZE1. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $2.50. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
67866 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now