Exam (elaborations)
SEO Certification Exam with correct Answers
- Course
- Institution
SEO Certification Exam with correct Answers
[Show more]
Seller
Follow
millyphilip
Reviews received
Content preview
SEO Certification Exam with correctAnswers
SEO - Answer -Search Engine Optimization is the practice of increasing the quantity &
quality of traffic to a site through organic search engine results.
Google's EAT - Answer -Expertise, authoritativeness & trustworthiness.
SEO Benefits - Answer -1. Snowball effect - larger site, more authoritative, compound
growth.
2. cost effective
What 3 things do search engines use to rank your content? - Answer -Discovery
(crawling), relevance (indexing) & authority (ranking)
What is a backlink profile? - Answer -a list of all the sites currently linking to your site.
including how they're linking to it & which pages they're linking to.
What does a backlink profile measure? - Answer -1. The # of inbound links to your site
2. the # of unique domains that link to your site
3. the quality of those links
A healthy SEO strategy balances building _____ with building _______ - Answer -
relevance & authority
What are the 3 stages of ranking? - Answer -crawling, indexing & ranking or discovery,
relevance & authority
What happens during the discovery stage? - Answer -the search engine bots discover
your content by crawling it.
What happens during the relevance stage? - Answer -the search engine bots decide
how relevant your content is by indexing it (based on signals like keywords)
What happens during the authority stage? - Answer -the search engine bots rank your
content in search based on your site's SEO authority.
Does authority directly impact ranking strength? - Answer -Yes
, If your content is not relevant then.... - Answer -it has little chance of ranking no matter
how authoritative it is.
If your website is not authoritative then... - Answer -it has little chance of ranking no
matter how relevant it is.
What are some important KPIs to consider in your SEO strategy? - Answer -1. organic
traffic
2. keyword ranking
3. conversion rate
4. bounce rate
5. page load time
6. backlinks built
What is a key indicator of a website's SEO authority? - Answer -Links are key indicators.
most important are backlinks.
On-Page SEO Elements - Answer -Heading Tags, Title Tags, External Links
Heading Tags - Answer -is an HTML element that provides hierarchical structure to a
web page. It doesn't directly impact SEO, but indirectly impacts it by creating a better
UX.
Heading Tags Best Practices - Answer -1. Page title should have an H1 tag (limit 1 per
page) & should be the page's name.
2. Subsequent headings on the page should have H2 or H3 tags & so on
3. use your primary keyword in your page title
Title Tag - Answer -are an HTML element that specifies the title of a web page. also
known as the SEO title.
Title Tag Best Practices - Answer -1. include your primary keyword in your title tag
2. Keep your title under 60 characters
3. make sure both your page heading & title answer the searcher's primary question
External Links - Answer -1. Link to authoritative sites
2. shows your readers & search engines you've done your research
what are the 3 primary functions of a search engine? - Answer -1. crawl
2. index
3. rank
Crawl - Answer -search web pages & look over the code & content for each URL
Index - Answer -store & organize the info the search engine finds from crawling
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller millyphilip. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $10.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
75860 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now