Exam (elaborations)
MKTG 4500 Exam 1 Q&A Study Guide - University of Utah
- Course
- Institution
Omnichannel Providing customers with a unified experience across customer channels, which may include online, mobile, catalog, phone, and retail. Pricing, recommendations, and incentives should reflect a data-driven, accurate, single view of the customer. credibility the quality of being trusted a...
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