Exam (elaborations)
MARK 223 CH. 2 (1)
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Exam of 10 pages for the course GPSTC Class 290 at GPSTC Class 290 (MARK 223 CH. 2 (1))
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MARK 223 CH. 2While every step in a marketing research project is important, ________ is the most
important step.
A) problem definition
B) problem correction
C) research design formulation
D) report generation and presentation
E) project completion - CORRECT ANSWER-A
According to the problem definition and approach development process as given in
the text, the tasks involved in problem definition consist of all of the following
EXCEPT ________.
A) discussions with the decision makers
B) interviews with industry experts
C) analysis of project costs
D) analysis of secondary data - CORRECT ANSWER-C
According to the problem definition and approach development process as given in
the text, the tasks involved in problem definition consist of all of the following
EXCEPT ________.
A) discussions with the decision makers
B) interviews with industry experts
C) analysis of project schedule
D) analysis of secondary data
E) qualitative research - CORRECT ANSWER-C
According to the problem definition and approach development process as given in
the text, the tasks involved in problem definition consist of ________.
A) discussions with the decision makers
B) estimates of expected results
C) analysis of project costs
D) recommendations for decision makers
E) all of the above - CORRECT ANSWER-A
According to the problem definition and approach development process as given in
the text, the tasks involved in problem definition consist of ________.
A) secondary data analysis
B) experimentation
C) budgeting of the project
D) scheduling of the project
E) all of the above - CORRECT ANSWER-A
, A statement of the management decision problem and a broad statement of
marketing research problem and identification of the specific components is called
________.
A) problem correction
B) problem definition
C) hypotheses generation
D) problem audit
E) project conceptualization - CORRECT ANSWER-B
Michael Dell of Dell Computers wants his company to take market share from
Hewlett-Packard and Apple in the category of printers. As his marketing research
director, which of the following would NOT be part of the tasks involved in
formulating the marketing research problem to support Dell's strategic initiative in
selling printers?
A) qualitative research
B) interviews with experts
C) secondary data analysis
D) discussions with Michael Dell
E) composing the research design - CORRECT ANSWER-E
The ________ provides a useful framework for interacting with the decision maker
and identifying the underlying causes of the problem.
A) problem audit
B) management problem
C) problem definition
D) research presentation
E) none of the above - CORRECT ANSWER-A
To identify the underlying causes of the problem, the researcher should ________.
A) conduct a problem audit
B) define the management decision problem
C) assess what past research was done for the firm
D) assess competitor success
E) all of the above - CORRECT ANSWER-A
________ is a comprehensive examination of a marketing problem to understand its
origin and nature.
A) Problem definition
B) Problem correction
C) Hypotheses generation
D) Research directive
E) Problem audit - CORRECT ANSWER-E
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