HubSpot Marketing Software
Certification Exam Latest Updated 100%
Goals of inbound marketing - CORRECT ANSWER-Attract
Engage
Delight
Buyer persona - CORRECT ANSWER-a semi-fictional representation of your ideal
customer based on real data and some select educated speculation about cust...
Buyer persona - CORRECT ANSWER-a semi-fictional representation of your ideal
customer based on real data and some select educated speculation about customer
demographics, behavior patterns, motivations and goals
How to set reasonable and accurate goals - CORRECT ANSWER-1. Identify current
performance in your marketing efforts before setting new KPI targets
2. Determine where you have gaps in your marketing process or content to identify
areas of opportunity
3. Create detailed marketing productivity plans to systematically address your marketing
opportunities
HubSpot HUB - CORRECT ANSWER-A group of tools in a related area of work
Contact management - CORRECT ANSWER-A strategy that focuses on using a
software program to easily store and source a contacts information, including name,
contact history, email information and more
Marketing automation - CORRECT ANSWER-The software that exists with the goal of
automating your marketing actions.
True - CORRECT ANSWER-The marketing hub uses shared contact information with
the sales hub and service hub vie the CRM contacts database
Which of the following should you do before setting new KPI goals - CORRECT
ANSWER-Identify current performance for your KPIs
Sequence for establishing goals with your team - CORRECT ANSWER-Define business
goals
Identify indicators of success (KPIs)
Specify tactics
Keeping your database healthy and up to date should always be a priority so that you
can create powerful and - CORRECT ANSWER-Contextual conversations
Which parts of your organization can benefit from buyer personas - CORRECT
ANSWER-Service marketing and sales team
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