deca marketing vocab words 97 questions with corre
deca marketing vocab words 97 questions with cor
deca marketing vocab words 97 questions with corre
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DECA MARKETING VOCAB WORDS 97
QUESTIONS WITH CORRECT ANSWERS LATEST
UPDATE 2024 A+ GUARANTEED
1. Casual Study Research: A study into an issue or topic that looks at the effect
of one thing or variable on another
2. Customer Service: The process of helping a customer purchase a product or
service and/or provide assistance after a purchase has been made
3. Professional Development: Specialized training, formal education, or other
source gaining skills necessary for on-the-job success and/or advancement
4. Illustration: A photograph, drawing, or other graphic that is used in a
promotional message
5. Selling Process: The step-by-step process in which a salesperson advises a
customer about products that suit his/her needs, leading through the decision
to make a purchase
6. Copy: The selling message in a promotional message
7. Error: A wrong action that can not be attributed to a lack of knowledge
8. Customer "Buzz": Develops from a viral marketing technique used to get a
consumers talking about a product
9. Product Service Management: The process of creating and changing the
information about a company's catalog offerings
, .
10. Behavior Intention Scale: A method used to collect information on the
likelihood that people will demonstrate some type of predictable behavior
regarding the purchase of a product or service
11. Promotional Plan: An outline of the marketing tools, strategies and resources
that a company intends to use to promote product or service
12. Slogan: A catchy phrase or words that identify a product or business
13. Signature: Name of the adertiser and/or logo that is the identification for a
business in a promotional message
14. Sales Promotion: All marketing activities other that advertising, public
relations, and personal selling that are directed at a customer to increase
sales
15. Feature: A feature is a distinctive characterisitc of a good or service that sets
it apart from similar items
16. Open-ended questions: A question that encourages the consumer to
respond with more than a "Yes" or "No" answer
17. Pricing: The value placed o a good or service
18. Personal selling: Any form of direct contact between a salesperson and
customer to fulfill their wants and needs
19. Benefit: Desirable attribute of a good or service, which a customer perceives
he or she will get from purchasing
20. Marketing Tactics: Strategies used to promote a company's products in order
to increase sales
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