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Bus 401 Case 1-Walmart Stores-Gaining and Sustaining Competitive Advantage all Questions & answers solved accurately with Complete Solution Graded A+ latest version$12.99
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Bus 401 Case 1-Walmart Stores-Gaining and Sustaining Competitive Advantage all Questions & answers solved accurately with Complete Solution Graded A+ latest version
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Walmart Assessment
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Walmart Assessment
Bus 401 Case 1-Walmart Stores-Gaining and Sustaining Competitive Advantage all Questions & answers solved accurately with Complete Solution Graded A+ latest version
bus 401 case 1 walmart stores gaining and sustaini
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Bus 401 Case 1: Walmart Stores: Gaining
and Sustaining Competitive Advantage
Walmart Background - CORRECT ANSWER--Started by Sam Walton in a small
town in Arkansas in 1962
-walmart had become the world's largest retailer..more than $476 billion in
revenues & 10,942 stores.
-Traditional discount-retailing competitors: sears, kmart, and target were dwarfed
by the size of walmarts operations
-however, competition began to rise as target was offering more trendy and
design sensitive products and started generating higher profit margins than
walmart
-costco had entered the discount retailing market offering higher quality products
and amazon.com was rapidly growing.
-along with new competition, walmart also faced the challenge of taking its
low-cost strategy to international markets
Walmart's history - CORRECT ANSWER--Sam Walton saw opportunity for
discount retailers in small towns
-emphasized low prices & high volumes
-smaller stores couldn't compete and he was able to expand
-he observed his competitors and adapted useful ideas including self-service,
company cheers, referring to employees as associates, etc.
-COGS was still relatively high so he realized he needed to invest in a big
warehouse. --> developing its own set of distribution centers to quickly &
efficiently get merchandise to its stores
-Walmart made significant investments in IT... allowed the company to see where
in its distribution system any product was at any time.
-IT system also linked walmart's automated distribution centers to stores and to
suppliers...allowing the company to restock stores' inventories precisely and
quickly
-walmart also invested in communications, allowing company managers to
communicate quickly and easily with stores all over the country w/ traveling to
them, saving walmart time and money
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