Exam (elaborations)
MNM2607 - ASSESSMENT 4 - EXPECTED QUESTIONS AND ANSWERS - SEMESTER 2 - 2024
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2024 – S1 – MNM2607 – ASSESSMENT 4 – Q&AAssessment 4
Started on Sunday, 21 April 2024,
State Finished
Completed on Sunday, 21 April 2024, 1
Time taken
Marks 24.00/25.00
Grade 96.00 out of 100.00
Feedback Well done, you have successfully completed assessment 4.
Question 1
Makazole is the national PR manager of The Oak Furnishers. Makazole has
informed management that his department wants to embark on a PR activity where
short-term incentives will be handed out over a specified period at specified locations
to encourage sales. This activity is related to …
a.
promotion.
b.
media relations.
c.
sponsorship.
d.
advertising.
Feedback
Your answer is correct.
Promotion is the correct answer it is a PR activity where short-term incentives are
handed out over a specified period at specified locations to encourage sales.
1
, 2024 – S1 – MNM2607 – ASSESSMENT 4 – Q&A
Sponsorship is the incorrect answer because, with PR, a company financially invests
in or assists another company. Advertising is the incorrect answer because it entails
using various communication activities to market a company. Media relations is the
incorrect answer because a PR team or department communicates with different
stakeholders. (Refer to page 57 of the study guide and page 124 of the textbook).
The correct answer is:
promotion.
Question 2
Matome is the PR manager of Innovate Electronics, which manufactures printing and
communication devices. The company wants to introduce a multipurpose printer to
the market, and Matome has decided to embark on publicity for the printer. Matome
wants to …
a.
enter a business deal with a specific partner by financially investing in its activities.
b.
Engage in any news, media coverage and word-of-mouth about the product
generated free of charge through third-party endorsements.
c.
place paid activities in strategically selected media to inform a targeted audience
about the product.
d.
plan online events in order to entice a carefully selected audience.
Feedback
2
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